The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
South African National Blood Services CI
Agency: mullen lowe / Johannesburg
Client: South African National Blood Services
Category: Branding / Identity System
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Collateral Item - Single
Points: 10.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN
Category: Branding / Annual Reports & Corporate Sustainability Reports
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York
Client: Tribeca Film Institute
Category: Branding / Brand Installations
Points: 10.0
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND
Category: Branding / Brand Installations
Points: 10.0
Macunaíma
Agency: Casa Rex / São Paulo
Client: Ateliê Editorial
Category: Editorial / Book Layout Design
Points: 10.0
Kernit Display
Agency: COLLINS / New York
Client: COLLINS
Category: Typography / Typeface Design
Points: 10.0
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community
Category: Typography / Static
Points: 10.0
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold
Category: Typography / Static
Points: 10.0
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Promotional / Posters - Single
Points: 10.0
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Promotional / Posters - Single
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Posters - Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART
Category: Promotional / Posters - Series
Points: 10.0
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco
Client: Tipping Point Community
Category: Promotional / Posters - Series
Points: 10.0
Nando's Peri Thread Book
Agency: mullen lowe / Johannesburg
Client: Nando's
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Soweto Gold
Category: Packaging / Specialty
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina
Category: Digital / Game Design
Points: 10.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART
Category: Motion Graphics / Single
Points: 10.0
OFFF By Night 2016
Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn
Client: Mill+
Category: Motion Graphics / Title Sequences
Points: 10.0
The Alternative Facts Game
Agency: The Alternative Facts Game / America
Client: The Alternative Facts Game
Category: Self-Promotion
Points: 10.0
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client: ISSEY MIYAKE INC.
Category: Craft / Art Direction - Single or Series
Points: 10.0
THE EYE BALL
Agency: Design Army / Washington D.C.
Client: Georgetown Optician
Category: Craft / Art Direction - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Series
Points: 10.0
Be Seen
Agency: Y&R / Dubai
Client: The Cartel
Category: Craft / Photography - Single or Series
Points: 10.0
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter
Category: Craft / Photography - Single or Series
Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles
Client: Google
Category: Innovation in Design / Digital Design
Points: 10.0
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail
Category: Innovation in Design / Immersive Design
Points: 10.0
Anamorphose
Agency: DigitasLBi France / Paris
Client: Ruinart
Category: Innovation in Design / Motion Graphics
Points: 10.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google
Category: Websites
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Websites
Points: 10.0
Donate your data
Agency: UncleGrey / Copenhagen + MEC / Århus + WM Creative Labs / Copenhagen
Client: Waoo
Category: Websites / Utility
Points: 10.0
Champion's Hijack
Agency: TBWA\RAAD / Dubai
Client: Go Sport
Category: Online Advertising / Banners
Points: 10.0
In-a-Snap
Agency: BBDO / New York
Client: Lowe's
Category: Online Advertising / Interactive Video
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival
Category: Ambient / Immersive / Digital Installations
Points: 10.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft
Category: Gaming
Points: 10.0
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice
Category: Gaming
Points: 10.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros
Category: Craft / Visual Effects / Animation
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef
Category: Craft / Visual Effects / Animation
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Music / Sound
Points: 10.0
TacoBot
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation in Interactive / Online
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target
Category: Broadcast / Short Form - Single
Points: 10.0
Client:
South African National Blood Services
Title:
South African National Blood Services CI
Category:
Branding / Identity System
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Ateliê Editorial
Title:
Macunaíma
Category:
Editorial / Book Layout Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nando's
Title:
Nando's Peri Thread Book
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Mill+
Title:
OFFF By Night 2016
Category:
Motion Graphics / Title Sequences
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
The Alternative Facts Game
Title:
The Alternative Facts Game
Category:
Self-Promotion
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Georgetown Optician
Title:
THE EYE BALL
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. In The Name Of The Father
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Waoo
Title:
Donate your data
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Youland
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
