The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor
Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
STONE MILK
Agency: FCB Brasil / São Paulo
Client: Clube de Criação
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels
Client: Unicef Global
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Craft / Photography - Single or Campaign
Points: 10.0
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina
Category: Craft / Illustration - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 10.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 10.0
Scariest BK
Agency: DAVID / Miami
Client: Burger King
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 10.0
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 10.0
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 10.0
Drought Pack
Agency: Joe Public United / Johannesburg
Client: Clover
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte
Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 10.0
Finding Her
Agency: DDB / Dubai
Client: UN Women
Category: Publishing / Magazine - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Campaign
Points: 10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
#BeTheirEyes
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Finding Her
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0