The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal
Category: Web / Utility
Points: 10.0
Mixtape Of You
Agency: No Fixed Address / Toronto
Client: Boom 97.3
Category: Web / User Experience
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client: U.S. Army
Category: Web / User Experience
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Mobile / Utility
Points: 10.0
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide
Category: Mobile / User Experience
Points: 10.0
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance
Category: Mobile / User Experience
Points: 10.0
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest
Category: Craft / Dynamic Data Visualization
Points: 10.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Innovation in UX / UI / Single Channel
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Innovation in UX / UI / Cross-Channel
Points: 10.0