The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Digital / Social Media & Viral Marketing
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Direct
Points: 10.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Innovation in Direct
Points: 10.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence
Category: Ambient / Non-Broadcast Video
Points: 10.0
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Digital / Social Media & Viral Marketing
Points: 10.0
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York
Client: Fruit of the Loom
Category: Print / Flat & Dimensional
Points: 10.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue
Category: Ambient / Live Events
Points: 10.0
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon
Category: Ambient / Live Events
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient / Immersive / Installations
Points: 10.0
Scariest BK
Agency: DAVID / Miami
Client: Burger King
Category: Ambient / Immersive / Installations
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Print / Flat & Dimensional
Points: 10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0