The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google
Category: Websites
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Category: Use of Technology
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Use of Technology
Points: 2.0
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung
Category: Use of Technology
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Use of Technology / Virtual Reality (VR)
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Use of Technology
Points: 2.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records
Category: Craft / Music / Sound
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft / Music / Sound
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Craft / Art Direction
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Innovation in Mobile
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Innovation in Mobile
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Mobile
Points: 2.0
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines
Category: Mobile-First Video
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Mobile-First Video
Points: 2.0
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy
Category: Mobile Advertising
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client: Expedia
Category: Websites
Points: 2.0
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques
Category: Applications
Points: 2.0
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House
Category: Applications
Points: 2.0
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client: LEGOLAND Florida
Category: Applications
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Utility
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Utility
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Mobile Advertising
Points: 2.0
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House
Category: Use of Technology
Points: 2.0
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN)
Category: Mobile Advertising
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Mobile Advertising
Points: 2.0
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota
Category: Mobile Advertising
Points: 2.0
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai
Client: Chevrolet
Category: Mobile Advertising
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Use of Technology
Points: 2.0
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell
Category: Use of Technology
Points: 2.0
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort
Category: Gaming
Points: 2.0
History of the Internet
Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client: Yahoo! JAPAN
Category: Websites
Points: 2.0
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA
Category: Use of Technology
Points: 2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Google
Title:
Speak to Go
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Samsung
Title:
Dytective for Samsung
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Delta Air Lines
Title:
Free Messaging
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Toyota
Title:
Parking in 4,9 second
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Yahoo! JAPAN
Title:
History of the Internet
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0