The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co
Category: Branding / Logo
Points: 10.0
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff
Category: Branding / Identity System
Points: 10.0
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada
Category: Branding / Collateral Item - Single
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Branding / Brand Installations
Points: 10.0
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association
Category: Editorial / Book Interior
Points: 10.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Posters - Series
Points: 10.0
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram
Category: Promotional / Posters - Series
Points: 10.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Promotional / Periodicals - Full Page or Spread
Points: 10.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips
Category: Packaging / Specialty
Points: 10.0
BIEI JAM
Agency: IMPROVIDE Co.,Ltd. / Sapporo
Client: BIEISENKA
Category: Packaging / Specialty
Points: 10.0
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser
Category: Packaging / Specialty
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Digital Design
Points: 10.0
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd.
Category: Experiential / Environmental / Ambient Media - Series
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Experiential / Environmental / Indoor Spaces
Points: 10.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Moving Image / Single
Points: 10.0
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors
Category: Moving Image / Series
Points: 10.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria
Category: Craft / Illustration - Single or Series
Points: 10.0
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental
Category: Craft / Illustration - Single or Series
Points: 10.0
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Craft / Animation - Single or Series
Points: 10.0
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Websites
Points: 10.0
Orizon, Predictive Real Estate
Agency: Artefact / Paris
Client: Greenpeace
Category: Websites
Points: 10.0
Rotten Apples
Agency: Zambezi / Culver City
Client: Rotten Apples
Category: Websites / Utility
Points: 10.0
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica
Client: PayPal
Category: Websites / Utility
Points: 10.0
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Interactive Video
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia
Category: Interactive Video
Points: 10.0
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client: Deutsche Telekom
Category: Experiential / Virtual Reality (VR)
Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John
Category: Experiential / Virtual Reality (VR)
Points: 10.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Gaming
Points: 10.0
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways
Category: Craft / Visual Effects / Animation
Points: 10.0
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government
Category: Craft / Dynamic Data Visualization
Points: 10.0
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD.
Category: Craft / Art Direction
Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam
Category: Innovation in Interactive / Online
Points: 10.0
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity
Category: Innovation in Interactive / Experiential
Points: 10.0
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion
Category: Innovation in Interactive / Experiential
Points: 10.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Online / Short Form - Campaign
Points: 10.0
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods
Category: Online / Long Form - Single
Points: 10.0
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre
Category: Online / Long Form - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Online / Live Webcast
Points: 10.0
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery
Category: Feature Length / Fiction / Narrative
Points: 10.0
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify
Category: Feature Length / Non-Fiction / Documentary
Points: 10.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Music Videos
Points: 10.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Experiential / Live Events
Points: 10.0
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation
Category: User-Generated Content
Points: 10.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Innovation in Branded Entertainment
Points: 10.0
Oddly IKEA
Agency: Ogilvy / New York
Client: IKEA
Category: Innovation in Branded Entertainment
Points: 10.0
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Branding / Brand Installations
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Shenzhen Graphic Design Association
Title:
Graphic Design in China 2017
Category:
Editorial / Book Interior
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Promotional / Periodicals - Full Page or Spread
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
BIEISENKA
Title:
BIEI JAM
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
AB-InBev – Budweiser
Title:
Budweiser Summer 2017 LTO State Packaging
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Websites
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
