The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
UX / UI
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
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Award
All
- All
- Gold Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Web / User Experience
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Web / User Experience
Points: 10.0
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco
Category: Mobile / User Experience
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia
Category: Mobile / User Experience
Points: 10.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0