The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Applications
Points: 50.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Use of Technology
Points: 25.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Mobile Advertising
Points: 25.0
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Applications
Points: 25.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Applications
Points: 25.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Use of Technology
Points: 15.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Mobile Advertising
Points: 15.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Innovation in Mobile
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Utility
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa
Category: Mobile Advertising
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Applications
Points: 15.0
Disclaimer Videos
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Mobile-First Video
Points: 15.0
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz
Category: Use of Technology / Augmented Reality (AR)
Points: 15.0
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA
Category: Innovation in Mobile
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Use of Technology
Points: 10.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Use of Technology
Points: 10.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Mobile Advertising
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio
Category: Use of Technology
Points: 10.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom
Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile-First Video
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile Advertising
Points: 10.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Innovation in Mobile
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Websites
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio
Category: Utility
Points: 10.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Applications
Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam
Category: Innovation in Mobile
Points: 10.0
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA
Category: Websites
Points: 10.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Use of Technology / Virtual Reality (VR)
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Mobile-First Video
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines
Category: Mobile-First Video
Points: 2.0
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client: Expedia
Category: Websites
Points: 2.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Mobile
Points: 2.0
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records
Category: Craft / Music / Sound
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft / Music / Sound
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Innovation in Mobile
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Craft / Art Direction
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Innovation in Mobile
Points: 2.0
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota
Category: Mobile Advertising
Points: 2.0
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google
Category: Websites
Points: 2.0
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques
Category: Applications
Points: 2.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Best of Discipline Pencil
Points:
50.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Applications
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Dog House
Title:
Immortal Adoption
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Applications
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Websites
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Delta Air Lines
Title:
Free Messaging
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Toyota
Title:
Parking in 4,9 second
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Google
Title:
Speak to Go
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
