The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Digital Design
Points: 50.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Branding / Brand Installations
Points: 25.0
Pride Shield
Agency: Rethink / Toronto + Morrison Films / Montreal + 1One Production / Montreal
Client: Fondation Émergence
Category: Branding / Brand Installations
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York
Client: adidas
Category: Editorial / Books
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Typography / Static
Points: 25.0
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace
Category: Typography / Dynamic / In Motion
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Promotional / Posters - Series
Points: 25.0
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Craft / Photography
Points: 25.0
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation
Category: Craft / Photography
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Craft / Printing & Paper Craft
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Craft / Printing & Paper Craft
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation in Design
Points: 25.0
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG
Category: Innovation in Design
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Promotional / Posters - Series
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Data Visualization / Static or Dynamic
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Digital Design
Points: 25.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Digital Design
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Experiential / Environmental / Out of Home - Series
Points: 25.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two
Category: Moving Image / Series
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography
Points: 25.0
Costume change at the opera
Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client: GöteborgsOperan
Category: Branding / Logo
Points: 15.0
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Münchner Philharmoniker
Category: Branding / Logo
Points: 15.0
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K
Category: Branding / Identity System
Points: 15.0
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands
Category: Branding / Identity System
Points: 15.0
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp
Category: Branding / Rebranding
Points: 15.0
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE
Category: Branding / Corporate Communications
Points: 15.0
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press
Category: Editorial / Books
Points: 15.0
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance
Category: Editorial / Books
Points: 15.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Editorial / Digital Publications
Points: 15.0
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc.
Category: Typography / Static
Points: 15.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Typography / Dynamic / In Motion
Points: 15.0
Poster Bank
Agency: Leo Burnett / Toronto
Client: TD
Category: Promotional / Posters - Single
Points: 15.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic
Category: Promotional / Posters - Extended Series
Points: 15.0
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk
Category: Promotional / Booklets & Brochures
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's
Category: Promotional / Collateral Items
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's
Category: Packaging / Specialty
Points: 15.0
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club
Category: Packaging / Specialty
Points: 15.0
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd.
Category: Packaging / Specialty
Points: 15.0
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge
Category: Data Visualization / Static or Dynamic
Points: 15.0
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client: Nike Greater China
Category: Experiential / Environmental / Indoor Spaces
Points: 15.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Experiential / Environmental / Outdoor Spaces
Points: 15.0
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India
Category: Innovation in Design
Points: 15.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Branding / Brand Installations
Points: 15.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Best of Discipline Pencil
Points:
50.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Fondation Émergence
Title:
Pride Shield
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Typography / Static
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Moving Image / Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
GöteborgsOperan
Title:
Costume change at the opera
Category:
Branding / Logo
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Münchner Philharmoniker
Title:
Münchner Philharmoniker "The logo behind the logo"
Category:
Branding / Logo
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Branding / Branded Item
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Rebranding
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nanjing Press
Title:
The 9th National Book Design Art Exhibition Excellent Works Collection
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Typography / Static
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Seoul Metropolitan Government / Hope Bridge
Title:
DustSee
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Award:
2019 Design Silver Pencil
Points:
15.0
