The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Digital & Online / Use of Smart Devices
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Digital & Online / Use of Smart Devices
Points: 2.0
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft
Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 2.0
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives
Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 2.0
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland
Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 2.0
Pass The Bill
Agency: Rethink / Toronto
Client: Leaf Forward
Category: Craft / Printing / Production
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Innovation in Direct Marketing
Points: 2.0
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade
Category: Innovation in Direct Marketing
Points: 2.0
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders
Category: Innovation in Direct Marketing
Points: 2.0
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade
Category: Craft / Use of Digital Technology
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura
Category: Craft / Use of Digital Technology
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft / Use of Digital Technology
Points: 2.0
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders
Category: Craft / Use of Digital Technology
Points: 2.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Craft / Use of Digital Technology
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref
Category: Craft / Printing / Production
Points: 2.0
31 Bullets
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times
Category: Craft / Art Direction
Points: 2.0
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker
Category: Craft / Art Direction
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Integrated Campaign
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Integrated Campaign
Points: 2.0
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications
Category: Integrated Campaign
Points: 2.0
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
For Sale Ale
Agency: DUKE / Cape Town
Client: DUKE
Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Experiential / Live Events
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Experiential / Live Events
Points: 2.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Experiential / Brand Installations
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Experiential / Brand Installations
Points: 2.0
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C.
Client: Special Olympics
Category: Out of Home / Billboards & Transit
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Out of Home / Billboards & Transit
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI
Category: Out of Home / Billboards & Transit
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX
Category: Experiential / Live Events
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Physical Items
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Physical Items
Points: 2.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR
Category: Physical Items
Points: 2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Digital & Online / Use of Smart Devices
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ubisoft
Title:
My life as a NPC
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Wild Detectives
Title:
THE DONALD BOOK CLUB
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
