The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Physical Items
Points: 50.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Physical Items
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Experiential / Brand Installations
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Live Events
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan
Client: Diesel
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Innovation in Direct Marketing
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Physical Items
Points: 25.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Physical Items
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Out of Home / P.O.P. & In-Store
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Experiential / Live Events
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Experiential / Live Events
Points: 15.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Integrated Campaign
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Craft / Printing / Production
Points: 15.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia
Category: Craft / Use of Digital Technology
Points: 15.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft / Use of Digital Technology
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Innovation in Direct Marketing
Points: 15.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Out of Home / Billboards & Transit
Points: 10.0
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 10.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat
Category: Out of Home / Billboards & Transit
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Brand Installations
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Experiential / Live Events
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Digital & Online / Websites & Mobile
Points: 10.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Digital & Online / Websites & Mobile
Points: 10.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Digital & Online / Social Media & Viral Marketing - Campaign
Points: 10.0
Save our Species
Agency: BETC / Paris
Client: Lacoste
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE
Category: Integrated Campaign
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 10.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way
Category: Craft / Art Direction
Points: 10.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Craft / Writing
Points: 10.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft / Data-Driven Personalization
Points: 10.0
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido
Category: Craft / Data-Driven Personalization
Points: 10.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia
Category: Innovation in Direct Marketing
Points: 10.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Physical Items
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Physical Items
Points: 2.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR
Category: Physical Items
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Physical Items
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Physical Items
Points: 2.0
For Sale Ale
Agency: DUKE / Cape Town
Client: DUKE
Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Save our Species
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Physical Items
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Narcos The Censor’s Cut
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Lacoste
Title:
Save our Species
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Integrated Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Data-Driven Personalization
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Shiseido
Title:
My Crayon Project
Category:
Craft / Data-Driven Personalization
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
ESPN/espnW
Title:
Inequality Balls
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Shiseido
Title:
My Crayon Project
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
