The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Brand Partnerships
Points: 3.0
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Events & Experiential
Points: 3.0
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light
Category: Events & Experiential
Points: 3.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Reputation Management
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Current Event Response
Points: 3.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Events & Experiential
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Media Relations
Points: 3.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Current Event Response
Points: 3.0
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives
Category: Current Event Response
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Community Building
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Community Building
Points: 3.0
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian
Category: Community Building
Points: 3.0
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Brand Partnerships
Points: 3.0
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Integrated PR Campaign
Points: 3.0
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes
Category: Current Event Response
Points: 3.0
#WorldUpsideDown
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB)
Category: Brand Partnerships
Points: 3.0
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre
Category: Brand Voice
Points: 3.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Current Event Response
Points: 3.0
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Molson Coors/ Coors Lite
Category: Brand Voice
Points: 3.0
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Events & Experiential
Points: 3.0
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola
Category: Brand Voice
Points: 3.0
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Brand Voice
Points: 3.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Current Event Response
Points: 3.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Events & Experiential
Points: 3.0
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft
Category: Brand Voice
Points: 3.0
Comunal Gin
Agency: R/GA / Buenos Aires
Client: Patagonia Brewery
Category: Brand Partnerships
Points: 3.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Events & Experiential
Points: 3.0
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Community Building
Points: 3.0
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer
Category: Events & Experiential
Points: 3.0
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF
Category: Community Building
Points: 3.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Media Relations
Points: 3.0
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Media Relations
Points: 3.0
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light
Category: Media Relations
Points: 3.0
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub
Category: Brand Voice
Points: 3.0
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client: Golden State Warriors
Category: Current Event Response
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Brand Partnerships
Points: 3.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Quarancuts
Agency: Terri & Sandy / New York + Lawlor Media Group / New York
Client: Barba Men's Grooming Boutique
Category: Current Event Response
Points: 3.0
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living
Category: Media Relations
Points: 3.0
Save Pub Life
Agency: draftLine / London
Client: Budweiser Brewing Group
Category: Community Building
Points: 3.0
Stick Together for Small Business
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Current Event Response
Points: 3.0
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine
Category: Current Event Response
Points: 3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Reputation Management
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Royal National Institute of Blind People (RNIB)
Title:
#WorldUpsideDown
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Spotify
Title:
2020 Wrapped
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Pornhub
Title:
Not my job case
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Barba Men's Grooming Boutique
Title:
Quarancuts
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Stick Together for Small Business
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
