The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of Public Relations
Points: 90.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated PR Campaign
Points: 45.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Current Event Response
Points: 45.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Partnerships
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Brand Voice
Points: 45.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Events & Experiential
Points: 45.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Community Building
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Voice
Points: 45.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Brand Voice
Points: 45.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Partnerships
Points: 21.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Voice
Points: 21.0
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global
Category: Brand Transformation
Points: 21.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Community Building
Points: 21.0
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client: NAACP Atlanta
Category: Events & Experiential
Points: 21.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Brand Partnerships
Points: 21.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica
Category: Brand Partnerships
Points: 21.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
The Kitchen is for Everyone
Agency: VMLY&R / Dubai
Client: General Mills - Betty Crocker
Category: Brand Transformation
Points: 21.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Events & Experiential
Points: 21.0
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client: Sentosa Development Corporation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Community Building
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 9.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Reputation Management
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Community Building
Points: 9.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Media Relations
Points: 9.0
Full Transparency by Verizon
Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network
Client: Verizon
Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Events & Experiential
Points: 9.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Current Event Response
Points: 9.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Brand Partnerships
Points: 9.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB)
Category: Integrated PR Campaign
Points: 9.0
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Media Relations
Points: 3.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Community Building
Points: 3.0
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives
Category: Current Event Response
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Current Event Response
Points: 3.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Current Event Response
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Community Building
Points: 3.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Reputation Management
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Brand Partnerships
Points: 3.0
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Events & Experiential
Points: 3.0
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light
Category: Events & Experiential
Points: 3.0
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Burger King Global
Title:
Cows' Menu
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
General Mills - Betty Crocker
Title:
The Kitchen is for Everyone
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
Full Transparency by Verizon
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Events & Experiential
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Reform Alliance
Title:
When It's All Over
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Reputation Management
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.0
