The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Best of Public Relations
Points: 90.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Innovation & Transformation / Innovation in Public Relations
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Events & Experiential
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Current Event Response
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated PR Campaign
Points: 45.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Media Relations
Points: 45.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Public Relations
Points: 21.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Events & Experiential
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Media Relations
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Current Event Response
Points: 21.0
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague
Client: IKEA
Category: Events & Experiential
Points: 21.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Events & Experiential
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Community Building
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Integrated PR Campaign
Points: 21.0
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Current Event Response
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.0
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Brand Voice
Points: 9.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Current Event Response
Points: 9.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Media Relations
Points: 9.0
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee
Category: Integrated PR Campaign
Points: 9.0
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR
Category: Events & Experiential
Points: 9.0
CIRKULÄR
Agency: Hjaltelin Stahl / Copenhagen
Client: IKEA
Category: Events & Experiential
Points: 9.0
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Events & Experiential
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 9.0
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Media Relations
Points: 9.0
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR
Category: Events & Experiential
Points: 9.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated PR Campaign
Points: 9.0
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES
Category: Brand Voice
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Current Event Response
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Current Event Response
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Integrated PR Campaign
Points: 3.0
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League
Category: Brand Transformation
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Community Building
Points: 3.0
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India
Category: Brand Partnerships
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Community Building
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Media Relations
Points: 3.0
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Community Building
Points: 3.0
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance
Category: Brand Voice
Points: 3.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Brand Voice
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Current Event Response
Points: 3.0
Awa
Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Community Building
Points: 3.0
Black Beauty is Beauty
Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client: Sephora
Category: Integrated PR Campaign
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Brand Voice
Points: 3.0
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods
Category: Current Event Response
Points: 3.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Brand Voice
Points: 3.0
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden
Category: Brand Voice
Points: 3.0
Don't Choose Extinction
Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client: United Nations Development Programme
Category: Media Relations
Points: 3.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Award:
2022 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Events & Experiential
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated PR Campaign
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Media Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated PR Campaign
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Current Event Response
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Current Event Response
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Media Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Events & Experiential
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
CIRKULÄR
Category:
Events & Experiential
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
KyivPride
Title:
Motherland Pride
Category:
Events & Experiential
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Events & Experiential
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Heetch
Title:
Uber Heetch
Category:
Brand Voice
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.0
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
National Football League
Title:
Football is for Everyone
Category:
Brand Transformation
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Brand Partnerships
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Sephora
Title:
Black Beauty is Beauty
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Alpha Foods
Title:
Chickenflation
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Discover the originals
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
United Nations Development Programme
Title:
Don't Choose Extinction
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
