The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Current Event Response
Points: 3.0
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India
Category: Brand Partnerships
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Community Building
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Media Relations
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Integrated PR Campaign
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Current Event Response
Points: 3.0
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES
Category: Brand Voice
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Community Building
Points: 3.0
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League
Category: Brand Transformation
Points: 3.0
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Community Building
Points: 3.0
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance
Category: Brand Voice
Points: 3.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Brand Voice
Points: 3.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Current Event Response
Points: 3.0
Awa
Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Community Building
Points: 3.0
Black Beauty is Beauty
Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client: Sephora
Category: Integrated PR Campaign
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Brand Voice
Points: 3.0
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods
Category: Current Event Response
Points: 3.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Brand Voice
Points: 3.0
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden
Category: Brand Voice
Points: 3.0
Don't Choose Extinction
Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney
Client: United Nations Development Programme
Category: Media Relations
Points: 3.0
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Community Building
Points: 3.0
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS)
Category: Brand Partnerships
Points: 3.0
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League
Category: Current Event Response
Points: 3.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Community Building
Points: 3.0
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid
Category: Brand Voice
Points: 3.0
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform
Category: Media Relations
Points: 3.0
Molson Hockey Night in Canada: Multilingual Ed.
Agency: Citizen Relations / Toronto + Rethink / Toronto + Wavemaker / Toronto
Client: Molson Coors Beverage Company
Category: Community Building
Points: 3.0
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES
Category: Events & Experiential
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Events & Experiential
Points: 3.0
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft
Category: Brand Voice
Points: 3.0
Sunbrew
Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client: AB InBev / Corona
Category: Brand Voice
Points: 3.0
Sweatpant Boots
Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client: Visit Iceland
Category: Events & Experiential
Points: 3.0
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Current Event Response
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Events & Experiential
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Media Relations
Points: 3.0
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India
Category: Community Building
Points: 3.0
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago
Client: Greenpeace
Category: Events & Experiential
Points: 3.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Events & Experiential
Points: 3.0
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro
Category: Community Building
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland
Category: Media Relations
Points: 3.0
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten)
Category: Brand Voice
Points: 3.0
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority
Category: Events & Experiential
Points: 3.0
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Brand Partnerships
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
National Football League
Title:
Football is for Everyone
Category:
Brand Transformation
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Sephora
Title:
Black Beauty is Beauty
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Alpha Foods
Title:
Chickenflation
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Discover the originals
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
United Nations Development Programme
Title:
Don't Choose Extinction
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
McDonald's
Title:
EatQual
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
National Football League
Title:
Football is for Everyone
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Molson Coors Beverage Company
Title:
Molson Hockey Night in Canada: Multilingual Ed.
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Sunbrew
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Visit Iceland
Title:
Sweatpant Boots
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.0