The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Integrated Campaign
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Digital & Online / Websites & Mobile
Points: 3.0
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market
Category: Experiential / Customer Experience / CX
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Experiential / Customer Experience / CX
Points: 3.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Social Media Post / Single
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Social Media Post / Single
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Physical Items
Points: 3.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Use of Smart Devices & Voice Assistants
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Physical Items
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Integrated Campaign
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Physical Items
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Craft / Art Direction
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Writing
Points: 3.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Use of Technology
Points: 3.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Out of Home / Billboards & Transit
Points: 3.0
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Physical Items
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Brand Partnerships
Points: 3.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Craft / Writing
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Out of Home / Billboards & Transit
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Craft / Use of Technology
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Digital & Online / Websites & Mobile
Points: 3.0
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation
Category: Digital & Online / Websites & Mobile
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Social Media Post / Single
Points: 3.0
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market
Category: Physical Items
Points: 3.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Digital & Online / Ecommerce
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Experiential / In-Person Events
Points: 3.0
CO2AT
Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client: Azgard 9
Category: Physical Items
Points: 3.0
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA
Category: Digital & Online / Ecommerce
Points: 3.0
Golden Grounds
Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York
Client: Lay's
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Craft / Use of Technology
Points: 3.0
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG
Category: Social Media Post / Series
Points: 3.0
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection
Category: Social Media Post / Single
Points: 3.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Social Media Post / Series
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Targeted Video / Online
Points: 3.0
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King
Category: Integrated Campaign
Points: 3.0
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar)
Category: Digital & Online / Websites & Mobile
Points: 3.0
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Digital & Online / Ecommerce
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Integrated Campaign
Points: 3.0
OnStar Crisis Mode
Agency: Campbell Ewald / Detroit + OnStar / Detroit
Client: General Motors / OnStar
Category: Use of Smart Devices & Voice Assistants
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Targeted Video / On Location
Points: 3.0
Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee
Category: Physical Items
Points: 3.0
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Yandex Market
Title:
Cardboard Media
Category:
Experiential / Customer Experience / CX
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Experiential / Customer Experience / CX
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Use of Smart Devices & Voice Assistants
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Craft / Art Direction
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Writing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Craft / Writing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Yandex Market
Title:
Cardboard Media
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Azgard 9
Title:
CO2AT
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
IKEA
Title:
Dollar Catalogue
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Lay's
Title:
Golden Grounds
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Geberit International AG
Title:
Handbutts
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
General Motors / OnStar
Title:
OnStar Crisis Mode
Category:
Use of Smart Devices & Voice Assistants
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Targeted Video / On Location
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Canadian Paralympic Committee
Title:
Para Pack
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
