The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Best of Direct Marketing
Points: 90.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Out of Home / Billboards & Transit
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Targeted Video / Online
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Experiential / In-Person Events
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Craft / Use of Technology
Points: 45.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Out of Home / Billboards & Transit
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Digital & Online / Ecommerce
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Targeted Video / Online
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated Campaign
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 45.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Experiential / Brand Installations
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 21.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Targeted Video / Online
Points: 21.0
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated Campaign
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 9.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: HandsAway
Category: Experiential / Brand Installations
Points: 9.0
Uber Heetch
Agency: Marcel / Paris + Heetch / Paris
Client: Heetch
Category: Physical Items
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Physical Items
Points: 9.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES
Category: Integrated Campaign
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Targeted Video / Online
Points: 9.0
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Experiential / In-Person Events
Points: 9.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Social Media Post / Single
Points: 9.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 9.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Digital & Online / Websites & Mobile
Points: 9.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Physical Items
Points: 9.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Physical Items
Points: 9.0
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha
Category: Out of Home / P.O.P. & In-Store
Points: 9.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Out of Home / Billboards & Transit
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Physical Items
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Physical Items
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Physical Items
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Experiential / Customer Experience / CX
Points: 3.0
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market
Category: Experiential / Customer Experience / CX
Points: 3.0
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Heineken
Title:
Shutter Ads
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Campaign
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated Campaign
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential / Brand Installations
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Integrated Campaign
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Data-Driven Personalization
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Out of Home / P.O.P. & In-Store
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Wingstop
Title:
Thighstop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Experiential / Customer Experience / CX
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Yandex Market
Title:
Cardboard Media
Category:
Experiential / Customer Experience / CX
Award:
2022 Direct Marketing Merit Award
Points:
3.0
