The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref
Category: Events / In-Person
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Customer Experience / CX / In-Person
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Products
Points: 3.0
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Brand Partnerships
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Events / Hybrid
Points: 3.0
#ShopsForShopless
Agency: Ogilvy Mumbai / India
Client: Cadbury Celebrations
Category: Ecommerce
Points: 3.0
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client: 3cm market
Category: Ecommerce
Points: 3.0
A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client: Borussia Dortmund
Category: Events / In-Person
Points: 3.0
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.0
Anti-Hate Keyboard
Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client: Esports.id
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Events / Virtual
Points: 3.0
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine
Category: Metaverse
Points: 3.0
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation
Category: Craft / Use of Sound
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 3.0
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Metaverse
Points: 3.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 3.0
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group
Category: Events / In-Person
Points: 3.0
Hilton on the Green
Agency: FUSE Create / Toronto
Client: Hilton
Category: Events / In-Person
Points: 3.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Metaverse
Points: 3.0
Hoodie Copyright
Agency: Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client: HanesBrands, Inc. / Champion
Category: Physical Products
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Physical Products
Points: 3.0
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk
Category: Craft / Storytelling
Points: 3.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Craft / Use of Sound
Points: 3.0
NAVerse
Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris
Client: Narcotiques Anonymes
Category: Metaverse
Points: 3.0
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref
Category: Brand Installations
Points: 3.0
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis
Category: Physical Products
Points: 3.0
Placeb'eau
Agency: Happiness / an FCB alliance / Brussels
Client: SPA
Category: Physical Products
Points: 3.0
Remastered Memories
Agency: Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client: True Patriot Love Foundation
Category: Craft / Use of Technology
Points: 3.0
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden
Category: Metaverse
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Physical Products
Points: 3.0
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Craft / Storytelling
Points: 3.0
Story Portrait
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times
Category: Craft / Dynamic Data Visualization
Points: 3.0
Stranger Things Global Rift Takeover
Agency: Netflix / Los Angeles + Giant Spoon / Los Angeles
Client: Netflix
Category: Events / In-Person
Points: 3.0
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Physical Products
Points: 3.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Events / In-Person
Points: 3.0
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's
Category: Physical Products
Points: 3.0
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH
Category: Brand Installations
Points: 3.0
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla
Category: Customer Experience / CX / In-Person
Points: 3.0
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.0
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go
Category: Ecommerce
Points: 3.0
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute
Category: Ecommerce
Points: 3.0
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Glitch
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Esports.id
Title:
Anti-Hate Keyboard
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Craft / Use of Sound
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Hilton
Title:
Hilton on the Green
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
HanesBrands, Inc. / Champion
Title:
Hoodie Copyright
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Use of Sound
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Brand Installations
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
True Patriot Love Foundation
Title:
Remastered Memories
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Prime Video
Title:
Staraoke
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Netflix
Title:
Stranger Things Global Rift Takeover
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Netflix TH
Title:
The Eyeballs Heist
Category:
Brand Installations
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Carulla
Title:
The Fresh System
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
