The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: CraveroLanis EURO RSCG / Buenos Aires Client: Mercado Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TAXI / Toronto Client: Molson Canada Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bartle Bogle Hegarty / London Client: Adreas Ostermayr/UDL Foods Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mathers / Cape Town Client: Volkswagen South Africa Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Roche Macaulay & Partners / Toronto Client: Ikea Germany Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Saatchi & Saatchi / London Client: Johnson & Johnson Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Leagas Delaney / London Client: Barelays Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: McCann-Erickson / Hamburg Client: Hamburger Abendblatt-Daily Hamburgian Newspaper Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Netflix.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Ground Zero / Los Angeles Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Lowe Brindfors / Stockholm Client: Eurofootball.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: M&C Saatchi / Sydney Client: Rentlo Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Publicis & Hal Riney / San Francisco Client: Discovery.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: Gameshow Network Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: WONGDOODY / Seattle Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon / London Client: Skoda UK Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Varying Lengths: Campaign

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

CraveroLanis EURO RSCG / Buenos Aires

Mercado

Consumer Television / Consumer Television Under $50,000 Budget

010573A

2001 Advertising Merit Award

TAXI / Toronto

Molson Canada

Consumer Television / Consumer Television Under $50,000 Budget

010574A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010509A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Adreas Ostermayr/UDL Foods

Consumer Television / Consumer Television :20 and Under: Single

010559A

2001 Advertising Merit Award

Ogilvy & Mathers / Cape Town

Volkswagen South Africa

Consumer Television / Consumer Television :20 and Under: Single

010562A

2001 Advertising Merit Award

Roche Macaulay & Partners / Toronto

Ikea Germany

Consumer Television / Consumer Television :20 and Under: Single

010563A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television :20 and Under: Single

010564A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Johnson & Johnson

Consumer Television / Consumer Television :20 and Under: Campaign

010565A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

010566A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :20 and Under: Campaign

010567A

2001 Advertising Merit Award

Leagas Delaney / London

Barelays

Consumer Television / Consumer Television Over :30 Campaign

010498A

2001 Advertising Merit Award

McCann-Erickson / Hamburg

Hamburger Abendblatt-Daily Hamburgian Newspaper

Consumer Television / Consumer Television Over :30 Campaign

010499A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Campaign

010546A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30/:25 Campaign

010547A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Consumer Television / Consumer Television :30/:25 Campaign

010548A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Netflix.com

Consumer Television / Consumer Television :30/:25 Campaign

010549A

2001 Advertising Merit Award

Ground Zero / Los Angeles

ESPN

Consumer Television / Consumer Television :30/:25 Campaign

010550A

2001 Advertising Merit Award

Lowe Brindfors / Stockholm

Eurofootball.com

Consumer Television / Consumer Television :30/:25 Campaign

010551A

2001 Advertising Merit Award

M&C Saatchi / Sydney

Rentlo

Consumer Television / Consumer Television :30/:25 Campaign

010552A

2001 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Discovery.com

Consumer Television / Consumer Television :30/:25 Campaign

010553A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Gameshow Network

Consumer Television / Consumer Television :30/:25 Campaign

010554A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :30/:25 Campaign

010555A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

010556A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

010557A

2001 Advertising Merit Award

WONGDOODY / Seattle

Azteca Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

010558A

2001 Advertising Merit Award

Fallon / Minneapolis

PBS

Consumer Television / Consumer Television Varying Lengths: Campaign

010568A

2001 Advertising Merit Award

Fallon / London

Skoda UK

Consumer Television / Consumer Television Varying Lengths: Campaign

010569A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Varying Lengths: Campaign

010571A

Follow Us