The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir
Agency: Wieden+Kennedy
Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Crosswords
Agency: DDB London / London
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Toys "R" Us Category: Environmental Design / Campaign
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever Category: Online Movies / Promotional Advertising
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: ART TOWER MITO Category: Public Service / Non-Profit / Educational / Posters - Single
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
TAKEO PAPER SHOW [Aoyama Silver Fries]
Agency: HAKUHODO Inc. / TOKYO
Client: Takeo Company Limited Category: Environmental Design / Single
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Nike Run London Integrated
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
10 Cane Magazine
Agency: Mother New York / New York
Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single
Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cupboard
Agency: Leo Burnett /London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Surf Camp
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06010T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy
Client:
Honda
Title:
Choir
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06011T
Award:
2006 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Annual ID:
06017N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Annual ID:
06018N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Annual ID:
06019N
Award:
2006 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Nike
Title:
Nike 06
Category:
Broadcast Design / Campaign
Annual ID:
06052D
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06046A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06003A
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06053A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Design Silver Pencil
Agency:
Archrival / Lincoln
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06015D
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Annual ID:
06025N
Award:
2006 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Annual ID:
06026N
Award:
2006 Advertising Silver Pencil
Agency:
Everest Brand Solutions Pvt Ltd / Mumbai
Client:
Cancer Patients Aid Association
Title:
"Graveyard"
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06044A
Award:
2006 Design Silver Pencil
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
HERE
Category:
Direct Mail / Single
Annual ID:
06044D
Award:
2006 Design Silver Pencil
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Toys "R" Us
Title:
Real toys
Category:
Environmental Design / Campaign
Annual ID:
06034D
Award:
2006 Interactive Silver Pencil
Agency:
The Viral Factory / London
Client:
Unilever
Title:
Ravenstoke
Category:
Online Movies / Promotional Advertising
Annual ID:
06044N
Award:
2006 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06051A
Award:
2006 Design Silver Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Thymes Identity Campaign
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06012D
Award:
2006 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Annual ID:
06019A
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
ART TOWER MITO
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06055D
Award:
2006 Advertising Silver Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06031T
Award:
2006 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06032T
Award:
2006 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
Takeo Company Limited
Title:
TAKEO PAPER SHOW [Aoyama Silver Fries]
Category:
Environmental Design / Single
Annual ID:
06031D
Award:
2006 Design Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Dart Board
Category:
Environmental Design / Single
Annual ID:
06032D
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06007N
Award:
2006 Advertising Silver Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06050A
Award:
2006 Interactive Silver Pencil
Agency:
OneDigital / Sydney
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Annual ID:
06051N
Award:
2006 Design Silver Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06007D
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06058N
Award:
2006 Advertising Silver Pencil
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Annual ID:
06002R
Award:
2006 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Second Issue
Category:
Publication Design / Magazine Design
Annual ID:
06041D
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06062D
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Advertising Silver Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06025T
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06014A
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06015A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06036A
Award:
2006 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06005N
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Design Silver Pencil
Agency:
Mother New York / New York
Client:
LVMH
Title:
10 Cane Magazine
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06004D
Award:
2006 Interactive Silver Pencil
Agency:
DDB Brasil / São Paulo
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06001N
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Direct Mail / Campaign
Annual ID:
06046D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06024A
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06031A
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett /London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06001A
