The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Colored/Whites Banner
Agency: DDB Seattle / Seattle
Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Six Short Stories and a Parable: Engineering and Why it Matters
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Direct Mail / Single
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff Category: Online Branded Content / Business to Consumer
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Brand and Corporate Identity Design / Booklet/Brochure
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH Category: Publication Design / Book Design
The Book on Vegas
Agency: Lloyd (+co) / New York
Client: Greybull Press Category: Publication Design / Book Design
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07071D
Award:
2007 Design Silver Pencil
Agency:
Lowe New York / New York
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07072D
Award:
2007 Interactive Silver Pencil
Agency:
DDB Seattle / Seattle
Client:
RememberSegregation.org
Title:
Colored/Whites Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07008N
Award:
2007 Design Silver Pencil
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Six Short Stories and a Parable: Engineering and Why it Matters
Category:
Direct Mail / Single
Annual ID:
07060D
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07038A
Award:
2007 Interactive Silver Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Annual ID:
07047N
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Design Silver Pencil
Agency:
Grey Worldwide Beijing / Beijing
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Annual ID:
07062D
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Annual ID:
07019N
Award:
2007 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Annual ID:
07020N
Award:
2007 Interactive Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07040N
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07055T
Award:
2007 Advertising Silver Pencil
Agency:
B_T_S United AS / Oslo
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07056T
Award:
2007 Advertising Silver Pencil
Agency:
Fallon / London
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07057T
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Advertising Silver Pencil
Agency:
Curious Pictures / New York
Client:
Fluid NY/ Battle of the Ad-Bands
Title:
Battle of the Album Covers
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07073T
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day New York / New York
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07002D
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Design Silver Pencil
Agency:
Oxide Design Co. / Omaha
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07006D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07073D
Award:
2007 Design Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Annual ID:
07052D
Award:
2007 Design Silver Pencil
Agency:
Lloyd (+co) / New York
Client:
Greybull Press
Title:
The Book on Vegas
Category:
Publication Design / Book Design
Annual ID:
07053D
Award:
2007 Design Silver Pencil
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Annual ID:
07043D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Design Silver Pencil
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
07001D
Award:
2007 Design Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07035D
Award:
2007 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Virgin Games
Title:
Virgin Casino
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07005N
Award:
2007 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
the Swedish Museum of Architecture
Title:
ARCHITECTURE IS DECORATION!
Category:
Publication Design / Magazine Design
Annual ID:
07058D
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Annual ID:
07064D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Design Silver Pencil
Agency:
Contract Advertising (India) Private Limited / New Delhi
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07032D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07033D
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07036A
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Annual ID:
07067D
Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
Award:
2007 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Web Sites / Business to Consumer
Annual ID:
07026N
Award:
2007 Interactive Silver Pencil
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Annual ID:
07027N
Award:
2007 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Annual ID:
07028N
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Interactive Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07023N
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
