The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Scorsese
Agency: BBDO / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
State of Mind
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Campaign
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Grocers Corporate Identity
Agency: Leo Burnett / Singapore
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Campaign
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Advertising Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Annual ID:
08012A
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Annual ID:
08073T
Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08060T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08061T
Award:
2008 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08022A
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Annual ID:
08078N
Award:
2008 Advertising Gold Pencil
Agency:
RSA Films / Los Angeles
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Annual ID:
08089T
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08081A
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08004A
Award:
2008 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Annual ID:
08071T
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Design Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Broadcast Design / Single
Annual ID:
08035D
Award:
2008 Design Gold Pencil
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08040D
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Annual ID:
08007E
Award:
2008 Interactive Gold Pencil
Agency:
Lien Verbeeck / 1000 Brussel
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08091N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08070T
Award:
2008 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Annual ID:
08040R
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08075A
Award:
2008 Advertising Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08451A
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08045T
Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N
Award:
2008 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08007A
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08065T
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Interactive Gold Pencil
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Annual ID:
08035N
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Annual ID:
08004N
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Annual ID:
08007D
Award:
2008 Interactive Gold Pencil
Agency:
CHI & Partners / London
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08086N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08083G
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08084G
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08085G
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett / Singapore
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08002D
Award:
2008 Interactive Gold Pencil
Agency:
BBDO
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Annual ID:
08027N
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08001A
Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D
Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Annual ID:
08014N
Award:
2008 Interactive Gold Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Annual ID:
08015N
Award:
2008 Advertising Gold Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Annual ID:
08036T
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Annual ID:
08043R
Award:
2008 Design Gold Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Annual ID:
08030D
Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Annual ID:
08038N
Award:
2008 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08061N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E
