The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus
Agency: TBWA\Chiat / New York
Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow
Agency: TBWA\Chiat / New York
Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All
Agency: The Richards Group / Dallas
Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Consumer Television / Over :30 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated
Agency: O Positive / New York
Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
\'\'NEVER SAY NO TO PANDA\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human
Agency: Three Drunk Monkeys / Sydney
Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Hot Jogger
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11358T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Snow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11359T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/ Starburst
Title:
Bus
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11360T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11361T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/Skittles Global
Title:
Door-Launch the Rainbow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11362T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Rattle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11363T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Dinner Plans
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11364T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Woodchucks
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11365T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Abe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11366T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Piggy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11367T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Bridgestone
Title:
Reply All
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11368T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Blankey
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11369T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter - Spy :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11370T
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
IKEA Catalogue
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
11351T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11371T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
NBA
Title:
NBA - 2011 NBA Season - Encouragement
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11372T
Award:
2011 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
MNF Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11373T
Award:
2011 Advertising Merit Award
Agency:
O Positive / New York
Client:
Crunch Fitness
Title:
Get Motivated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11374T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Rhetorical Questions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11375T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Never Outgrow Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11376T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'NEVER SAY NO TO PANDA\'\'
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11378T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Bundy Millers
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11379T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Odor Blocker
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11380T
Award:
2011 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Mercedes-Benz
Title:
BlueEFFICIENCY
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11384T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11385T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Matchbox
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11386T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Xtranormal
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11387T
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11381T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11382T
Award:
2011 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
BBc Knowledge
Title:
Honk If You're Human
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11383T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
