The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Campaign
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Varying Length Campaign
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Innovation in Film
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Cinema Advertising
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Online Films & Video / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Online Films & Video / Long Form - Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Online Films & Video / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Online Films & Video / Short Form - Campaign
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
Believe It: Solo
Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple Category: Television & VOD / Long Form - Single
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Award:
2019 Film Best of Discipline Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19002G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19003G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19004G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19011G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI19013G
Award:
2019 Film Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Annual ID:
OS_FI19038G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Cinema Advertising
Annual ID:
OS_FI19031G
Award:
2019 Film Gold Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Annual ID:
OS_FI19032G
Award:
2019 Film Gold Pencil
Agency:
MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19017G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19018G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19019G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19020G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19021G
Award:
2019 Film Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19005S
Award:
2019 Film Silver Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19006S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19007S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Under 100K Budget
Annual ID:
OS_FI19034S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Annual ID:
OS_FI19039S
Award:
2019 Film Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19022S
Award:
2019 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19023S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19024S
Award:
2019 Film Silver Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19025S
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19008B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19009B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19010B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19012B
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19015B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19016B
Award:
2019 Film Bronze Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19029B
Award:
2019 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19030B
Award:
2019 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Annual ID:
OS_FI19035B
Award:
2019 Film Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Annual ID:
OS_FI19036B
Award:
2019 Film Bronze Pencil
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Annual ID:
OS_FI19037B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Annual ID:
OS_FI19033B
Award:
2019 Film Bronze Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19026B
Award:
2019 Film Bronze Pencil
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19027B
Award:
2019 Film Bronze Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19028B
Award:
2019 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client:
GEICO
Title:
Believe It: Solo
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19040M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19041M
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19042M
Award:
2019 Film Merit Award
Agency:
FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19045M
Award:
2019 Film Merit Award
Agency:
Scholz & Friends / Berlin
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19046M
Award:
2019 Film Merit Award
Agency:
MJZ / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19047M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19048M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19049M
