The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Physical Product
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Digital Product
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá
Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
HPE I.T. Monster
Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Costume change at the opera
Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Münchner Philharmoniker Category: Branding / Logo
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Real-time Response
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand Installations
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Craft - Cinematography / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Cinematography / Single
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out of Home / P.O.P. & In-Store
Deadpool 2 opening titles
Agency: Method Studios / New York + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Feature Length / Narrative & Documentary
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Cultural Driver
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign