The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: P.O.P. & In-Store / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: P.O.P. & In-Store / Series
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING Category: Experiential & Installations / Brand Installations
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto
Client: MOCA Category: Experiential & Installations / Brand Installations
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Experiential & Installations / Brand Installations
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Brand Installations
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas Category: Billboards & Transit / Series
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen Category: Billboards & Transit / Series
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand Category: Billboards & Transit / Series
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Billboards & Transit / Series
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Billboards & Transit / Series
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc. Category: Billboards & Transit / Series
State of Respect
Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client: New York State MTA Category: Craft / Art Direction
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Craft / Art Direction
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Art Direction
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Experiential & Installations / Experiential & Immersive
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Experiential & Installations / Experiential & Immersive
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Experiential & Installations / Experiential & Immersive
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Experiential & Installations / Experiential & Immersive
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona Category: Experiential & Installations / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential & Installations / Experiential & Immersive
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Experiential & Installations / Experiential & Immersive
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential & Installations / Experiential & Immersive
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential & Installations / Experiential & Immersive
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Billboards & Transit / Single
Reese's Halloween Door
Agency: The Hershey Company + dentsumcgarrybowen / New York
Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography