The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai
Client: Burger King Category: Stunts & Activations
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH Category: Stunts & Activations
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Stunts & Activations
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client: Husqvarna Category: Stunts & Activations
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Stunts & Activations
French Toast Guy
Agency: McCann Canada / Toronto
Client: Wendy's Canada Category: Stunts & Activations
Pee in a Busch, Save a Tree
Agency: The Martin Agency / Richmond
Client: Busch Category: Stunts & Activations
Tropicana Crunch Cereal
Agency: Cramer-Krasselt / Chicago + MullenLowe + OMD
Client: Tropicana Category: Stunts & Activations
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Stunts & Activations
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Channel / Single Platform
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever Category: Social Channel / Single Platform
Uninterrupted Stories
Agency: Neon, an IPG Health Company / New York
Client: Safe in Harm’s Way Category: Social Channel / Single Platform
Nike 50th Anniversary
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Channel / Single Platform
#MissionToUranus
Agency: BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client: Colon Cancer Coalition Category: Social Channel / Single Platform
I'm Neale Daniher
Agency: Clemenger BBDO
Client: FightMND Category: Active Engagement / Call to Action
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Active Engagement / Call to Action
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Active Engagement / Call to Action
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Active Engagement / Call to Action
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Active Engagement / Call to Action
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Active Engagement / Call to Action
Sign Soup
Agency: LLYC (BESO by LLYC) / Ciudad de México
Client: La Moderna Category: Active Engagement / Call to Action
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Active Engagement / Call to Action
Wall Street Balls
Agency: McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client: Testicular Cancer Society Category: Active Engagement / Call to Action
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty Category: Active Engagement / Call to Action
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App Category: Active Engagement / Call to Action
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Active Engagement / Call to Action
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Active Engagement / Call to Action
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Active Engagement / Call to Action
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Influencer Marketing / Multi-Channel
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Video / Over 15 Seconds
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Social Video / Over 15 Seconds
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Video / Over 15 Seconds
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Video / Over 15 Seconds
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Video / Over 15 Seconds
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Craft / Use of Visuals
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Annual ID:
OS23_SM088M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Germany
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Annual ID:
OS23_SM089M
Award:
2023 Social Media Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Annual ID:
OS23_SM090M
Award:
2023 Social Media Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Annual ID:
OS23_SM091M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Annual ID:
OS23_SM092M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Stunts & Activations
Annual ID:
OS23_SM093M
Award:
2023 Social Media Merit Award
Agency:
McCann Canada / Toronto
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Annual ID:
OS23_SM094M
Award:
2023 Social Media Merit Award
Agency:
The Martin Agency / Richmond
Client:
Busch
Title:
Pee in a Busch, Save a Tree
Category:
Stunts & Activations
Annual ID:
OS23_SM095M
Award:
2023 Social Media Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe + OMD
Client:
Tropicana
Title:
Tropicana Crunch Cereal
Category:
Stunts & Activations
Annual ID:
OS23_SM096M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Stunts & Activations
Annual ID:
OS23_SM097M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Social Media Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS23_SM109M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_SM110M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_SM111M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM044M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM045M
Award:
2023 Social Media Merit Award
Agency:
Neon, an IPG Health Company / New York
Client:
Safe in Harm’s Way
Title:
Uninterrupted Stories
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM046M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike 50th Anniversary
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM047M
Award:
2023 Social Media Merit Award
Agency:
BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client:
Colon Cancer Coalition
Title:
#MissionToUranus
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM048M
Award:
2023 Social Media Merit Award
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM074M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM075M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM076M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM077M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM078M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM079M
Award:
2023 Social Media Merit Award
Agency:
LLYC (BESO by LLYC) / Ciudad de México
Client:
La Moderna
Title:
Sign Soup
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM080M
Award:
2023 Social Media Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM081M
Award:
2023 Social Media Merit Award
Agency:
McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client:
Testicular Cancer Society
Title:
Wall Street Balls
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM082M
Award:
2023 Social Media Merit Award
Agency:
GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM083M
Award:
2023 Social Media Merit Award
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM084M
Award:
2023 Social Media Merit Award
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM085M
Award:
2023 Social Media Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM086M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM087M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM102M
Award:
2023 Social Media Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM103M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM104M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
Dorm Roomz
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM105M
Award:
2023 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM106M
Award:
2023 Social Media Merit Award
Agency:
Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM107M
Award:
2023 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Annual ID:
OS23_SM116M
Award:
2023 Social Media Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_SM117M
Award:
2023 Social Media Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM059M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM060M
Award:
2023 Social Media Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM061M
Award:
2023 Social Media Merit Award
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM062M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM063M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM064M
Award:
2023 Social Media Merit Award
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM113M
Award:
2023 Social Media Merit Award
Agency:
Serviceplan Suisse AG / Zürich
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM115M
