The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Happiness Factory, The Movie
Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Points: 15.0
Feast
Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Virtual Watch
Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Points: 15.0
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Points: 15.0
Tap Project
Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Soy Sauce
Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Points: 15.0
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Cafeteria
Agency: BBDO Atlanta / Atlanta Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Points: 15.0
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Prison Guard
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Points: 15.0
Nike Zoom
Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Compressed Radio
Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Points: 15.0
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Dad's First
Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
R/GA Tattoo Santa 2007
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Responsibility Campaign
Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Self-Help Yourself
Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0
Quote
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0
Cables: Protest
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
Points: 15.0
Construction
Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Points: 15.0
Falling Crackers
Agency: Euro RSCG Worldwide / New York Client: Ritz Category: Collateral Design / Posters - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Points: 15.0
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Chicago Cubs Trade Print
Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Transformers
Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
Points: 15.0
Documentary Project
Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
Points: 15.0
Cables: Food Drop
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Points: 15.0
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
One Watches
Title:
Virtual Watch
Category:
Direct Mail / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Typophile/Punchcut
Title:
Typophile Film Festival 4
Category:
Broadcast Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
BBDO Studio
Title:
Cafeteria
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Smith Micro Software/StuffIt Deluxe
Title:
Compressed Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Ritz
Title:
Falling Crackers
Category:
Collateral Design / Posters - Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0