The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig Client: Philippine Cancer Society Category: Radio / Public Service - Single
Points: 5.0
The Living Piano
Agency: Lowe Roche / Toronto Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Quietest Show On Earth
Agency: McCann-Erickson / New York Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Youtube Playlist Store
Agency: R/GA / Sao Paulo Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Other Digital Solutions
Points: 5.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Other Digital Solutions
Points: 5.0
Arrows
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Gauntlet
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles Client: BMW Category: Television / Branded Content
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
Points: 5.0
Mask
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Direct Marketing / Ambient Media
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Ship My Pants
Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single
Points: 5.0
Voices Against Violence
Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Phubbing - A Word Is Born
Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Light of Human Kindness
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
Points: 5.0
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: Social Media / Best Use of A Social Network
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Mob City Twitter Script
Agency: Deutsch / New York Client: TNT Category: Social Media / Best Use of A Social Network
Points: 5.0
#Tweethearts
Agency: Hill Holliday / Boston Client: Necco Category: Social Media / Best Use of A Social Network
Points: 5.0
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville Client: Denny's Category: Social Media / Best Use of A Social Network
Points: 5.0
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Points: 5.0
Wild Postings
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Collateral Design / Posters - Series
Points: 5.0
Daydream
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Points: 5.0
Bedtime
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Points: 5.0
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Color + City
Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Points: 5.0
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York Client: General Mills Category: Websites / Food & Drinks
Points: 5.0
McCormick FlavorPrint
Agency: R/GA / New York Client: McCormick Category: Websites / Food & Drinks
Points: 5.0
Killing Kennedy
Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / User Experience
Points: 5.0
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
Points: 5.0
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Collateral Design / Booklets and Brochures
Points: 5.0
Cat
Agency: McCann Worldgroup India / Mumbai Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Points: 5.0
Sensitive
Agency: LOWE / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Points: 5.0
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
TNT
Title:
Mob City Twitter Script
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Necco
Title:
#Tweethearts
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Denny's
Title:
Denny's Diner Conversations
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Beats by Dr. Dre
Title:
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google Brasil/ Google +
Title:
Color + City
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Merit Award
Points:
5.0
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
