The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single
Points: 25.0
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single
Points: 25.0
I'm With The Banned
Agency: Spotify In-House / New York Client: Spotify Category: Online / Long Form - Campaign
Points: 25.0
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn Client: Atlantic Records Category: Music Videos
Points: 25.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Points: 25.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Branded Entertainment
Points: 25.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
Points: 15.0
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
Points: 10.0
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Points: 10.0
I'm With The Banned
Agency: Spotify In-House / New York Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Points: 10.0
Oddly IKEA
Agency: Ogilvy / New York Client: IKEA Category: Innovation in Branded Entertainment
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 2.0
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York Client: HBO Category: Online / Short Form - Single
Points: 2.0
More Than Nice
Agency: Young & Rubicam / New York Client: KIND Snacks Category: Online / Short Form - Single
Points: 2.0
Above the Noise
Agency: HUTSLE LA / Los Angeles Client: Beats by Dr. Dre Category: Online / Short Form - Single
Points: 2.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Online / Short Form - Single
Points: 2.0
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Online / Live Webcast
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos
Points: 2.0
Gorillaz App
Agency: B-Reel / London Client: Gorillaz Category: Experiential / Augmented Reality (AR)
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Points: 2.0
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Experiential / Live Events
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Innovation in Branded Entertainment
Points: 2.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Atlantic
Title:
Typecast
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
HBO
Title:
HBO Like a Mother
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KIND Snacks
Title:
More Than Nice
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Beats by Dr. Dre
Title:
Above the Noise
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volvo
Title:
Racing the Sun
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0