The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Fashion Two
Agency: Grey Worldwide / London
Client: Findus
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 10.0
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico
Category: Outdoor / Outdoor: Single
Points: 10.0
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City)
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 10.0
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 10.0
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 10.0
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED
Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Points: 10.0
Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records
Category: Trade / Trade B/W or Color Less Than A Page: Single
Points: 10.0
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
andrewlok.com
Agency: onemanbrand.com / Singapore
Client: Andrew Lok
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Name Drop
Agency: dweck! / New York
Client: Foodline
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago
Client: Anheuser Busch Inc., Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 10.0
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Bear
Agency: Leo Burnett - London / London
Client: John West
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
Donuts
Agency: JACK / Venice
Client: Gold's Gym
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Nike Paralympics - Wheelchair Parking Bay
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Nike Paralympics - "Wheelchair Parking Bay"
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Factory
Agency: F/Nazca Publicidade Ltda. / São Paulo
Client: Skol Beer
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein & Partners / San Francisco
Client: WALL STREET JOURNAL
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 10.0
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Findus
Title:
Fashion Two
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
FINDUS
Title:
FASHION ONE, FASHION TWO, FASHION THREE
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Cozone.com
Title:
Out of Order
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Drinks.com
Title:
MacSomething
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Mexico
Title:
Stairs
Category:
Outdoor / Outdoor: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
WWF Germany
Title:
World Climate Conference Den Haag Hotelroom Promotion
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Museo de la Ciudad (Museum of the City)
Title:
good air, architecture, nintendo, syphilis
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Checkered Past Records
Title:
Bleak
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Andrew Lok
Title:
andrewlok.com
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Plumber
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - Wheelchair Parking Bay
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - "Wheelchair Parking Bay"
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Skol Beer
Title:
Factory
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0