The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD.
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
wall
Agency: Mother Advertising / London
Client: Britart.com
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Lose the Ability
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association)
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Different
Agency: J. Walter Thompson / London
Client: Special Olympics
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Disturbing
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records
Category: Trade / Trade B/W or Color Less Than A Page: Single
Points: 15.0
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 15.0
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Agency: Mother Advertising / London
Client: PREMIER BRANDS
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
beldings call for entries
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
The Book of Paper
Agency: Mother Advertising / London
Client: Mother
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
BLOODY HANDS
Agency: Saatchi & Saatchi / London
Client: CORONET BOOKS
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
Golf Variant, Parking Gate
Agency: DDB Advertising / Paris
Client: Volkswagen France
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
Rise up and flee
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 15.0
Fashion One
Agency: Grey Worldwide / London
Client: Findus
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Britart.com
Title:
wall
Category:
Outdoor / Outdoor: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Lose the Ability
Category:
Outdoor / Outdoor: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
MEDECINS SANS FRONTIERES
Title:
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Checkered Past Records
Title:
Disturbing
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
LOUDER MUSIC AND SOUND DESIGN
Title:
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
PREMIER BRANDS
Title:
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Advertising Club of Los Angeles
Title:
beldings call for entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Mother
Title:
The Book of Paper
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
CORONET BOOKS
Title:
BLOODY HANDS
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen France
Title:
Golf Variant, Parking Gate
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0