The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 15.0
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
The Shell
Agency: TBWA / Singapore
Client: Thule Asia
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Gandhi
Agency: RMG David / Mumbai
Client: Essar
Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Points: 15.0
Local Knowledge
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 15.0
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 15.0
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A.
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin
Category: International Foreign Language Commercial / Foreign Language Cinema
Points: 15.0
Jean-Paul
Agency: BDDP et Fils / Boulogne Billancourt
Client: Le Cidem
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society
Category: Outdoor / Guerilla Advertising: Single
Points: 15.0
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment
Category: Outdoor / Guerilla Advertising: Single
Points: 15.0
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Classifieds
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Thule Asia
Title:
The Shell
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
School Pic
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Essar
Title:
Gandhi
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Göteborgs Posten
Title:
Local Knowledge
Category:
Outdoor / Outdoor: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Missing Piece
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Newseum
Title:
Janine DiGiovanni/Eddie Adams/George Herman
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
MASP São Paulo Museum of Art
Title:
Divan Bench
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
ABC Canada Literacy Foundation
Title:
Blank Sheet
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Bannister, Serpentine, Sink
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
St. Michael's Majors
Title:
Contract Dispute, Hold Out, Shaving Cream
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Behinderten-Sportverband Berlin
Title:
Josip
Category:
International Foreign Language Commercial / Foreign Language Cinema
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Le Cidem
Title:
Jean-Paul
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0