The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Harvey, Dave, Matti, Melissa, John
Agency: Black Rocket / San Francisco
Client: MTV International
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 10.0
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
White
Agency: Young & Rubicam / Miami
Client: Amnesty International
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 10.0
Blood
Agency: Saatchi & Saatchi / London
Client: Emma
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 10.0
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 10.0
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television
Category: Outdoor / Guerilla Advertising: Single
Points: 10.0
The Baby
Agency: CLM/BBDO / Issy des Moulineaux
Client: Midas
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 10.0
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 10.0
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Box
Agency: BBDO / Bangkok
Client: Federal Express
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
MTV International
Title:
Harvey, Dave, Matti, Melissa, John
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Emma
Title:
Blood
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Midas
Title:
The Baby
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Comviq
Title:
Leonard, Gavin, Eric
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Aristoc
Title:
Subtitles, Orchestra, Photograph
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Guardian Film 4
Title:
Fist fight/Cliff/London
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0