The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Hockey
Agency: Taxi / Toronto
Client: Covenant House
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Corkscrew
Agency: Rethink / Vancouver
Client: Playland
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Barber Shop
Agency: la comunidad / Miami Beach
Client: MTV
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Coaster
Agency: Rethink / Vancouver
Client: Playland
Category: Outdoor / Outdoor: Single
Points: 15.0
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 15.0
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 15.0
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 15.0
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Photos
Agency: Fallon / Minneapolis
Client: BMW of North America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 15.0
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 15.0
Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Devil's Island
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Santa
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Trunk Monkey
Agency: R/west / Portland
Client: Suburban
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights
Category: Outdoor / Guerilla Advertising: Campaign
Points: 15.0
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Integrated Branding Campaign / Integrated Branding
Points: 15.0
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Client:
Covenant House
Title:
Hockey
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Barber Shop
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Playland
Title:
Coaster
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BMW of North America
Title:
Photos
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Timberland
Title:
Exit Sign, Frustration, Elevator
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Broken Thumb
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
City Lodge
Title:
Santa
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Birthmark/Loaded
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0