The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 10.0
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 10.0
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Key
Agency: Team One Advertising / El Segundo
Client: Lexus
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours
Category: Outdoor / Outdoor: Campaign
Points: 10.0
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear
Category: Outdoor / Outdoor: Single
Points: 10.0
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Starving
Agency: GSD&M / Austin
Client: Peace Council
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 10.0
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 10.0
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 10.0
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Before
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 10.0
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Birthday
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Shrinkage, Dog, Stethescope
Agency: Third Eye, The / ATLANTA
Client: Players Billiards Bar/Guinness
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International
Category: Outdoor / Guerilla Advertising: Campaign
Points: 10.0
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World
Category: Outdoor / Guerilla Advertising: Single
Points: 10.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Client:
Ministry of Home Affairs
Title:
David's Diary
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Vespa Naples
Title:
Mid Life Crisis, Tattoo, Wild
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Lexus
Title:
Key
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Kraft - Altoids Sours
Title:
Explore, Blossom, Normal, Okay with That
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Columbia Sportswear
Title:
All of the Above
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Title:
Driver's Ed. Boy
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
The Design House
Title:
Apple, Heineken, Benetton, The Economist
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Hippopotamus
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
The Apartment People
Title:
For Rent
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Palmer Jarvis DDB
Title:
Laundromat
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Players Billiards Bar/Guinness
Title:
Shrinkage, Dog, Stethescope
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0