The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Points: 2.0
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
Points: 2.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Current Event Response
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Points: 2.0
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Points: 2.0
Google Helpfulness
Agency: Google Brand Studio / San Francisco Client: Google Category: Craft / Art Direction
Points: 2.0
Sandwiches for Life
Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
Points: 2.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Points: 2.0
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York Client: Samsung Global Category: Creative Effectiveness
Points: 2.0
Tick Tock
Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle Client: Life After Hate Category: Creative Effectiveness
Points: 2.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Points: 2.0
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Items
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness
Points: 2.0
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated PR Campaign
Points: 2.0
Book + Plant + Hair = fossette
Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
Points: 2.0
For Sale Ale
Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Billboards & Transit
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness
Points: 2.0
Fillmore Book
Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Points: 2.0
More In Common
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Craft / Photography
Points: 2.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Spaces & Immersive / Brand Installations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Points: 2.0
The Reese's Candy Converter
Agency: Anomaly / New York Client: Reese's Category: Spaces & Immersive / Brand Installations
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Public Relations
Points: 2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google
Title:
Google Helpfulness
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Lonely Whale / Point Break Foundation
Title:
Tick Tock
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Award:
2019 Design Merit Award
Points:
2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
