The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance
Category: Creative Use of Data / Targeting
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Storytelling
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Creative Use of Data / Storytelling
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Creative Use of Data / Storytelling
Points: 2.0
The Biography of Tomorrow
Agency: Herezie Group / Paris
Client: GOOGLE CLOUD FRANCE
Category: Creative Use of Data / Storytelling
Points: 2.0
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid
Client: Pernod Ricard
Category: Creative Use of Data / Storytelling
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Creative Use of Data / Social Media
Points: 2.0
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud
Category: Creative Use of Data / Real-Time
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance
Category: Creative Use of Data / Real-Time
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber
Category: Creative Use of Data / Real-Time
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization
Category: Creative Use of Data / Data Visualization
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Creative Use of Data / Data Visualization
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber
Category: Creative Use of Data / Data Visualization
Points: 2.0
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway
Category: Branding / Logo
Points: 2.0
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K
Category: Branding / Logo
Points: 2.0
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands
Category: Branding / Logo
Points: 2.0
Philippe Coutinho ID
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Branding / Logo
Points: 2.0
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism
Category: Branding / Logo
Points: 2.0
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese
Category: Branding / Identity System
Points: 2.0
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd.
Category: Branding / Identity System
Points: 2.0
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee
Category: Branding / Identity System
Points: 2.0
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen
Client: Tian Shui
Category: Branding / Identity System
Points: 2.0
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp
Category: Branding / Identity System
Points: 2.0
EartH Visual Identity
Agency: 72andSunny / Amsterdam + Village Underground / London
Client: Village Underground
Category: Branding / Identity System
Points: 2.0
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline
Category: Branding / Identity System
Points: 2.0
Enlightenment
Agency: ANTI / Norway
Client: DEICHMAN
Category: Branding / Identity System
Points: 2.0
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère
Category: Branding / Identity System
Points: 2.0
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience
Category: Branding / Identity System
Points: 2.0
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike
Category: Branding / Identity System
Points: 2.0
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands
Category: Branding / Identity System
Points: 2.0
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym
Category: Branding / Identity System
Points: 2.0
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism
Category: Branding / Identity System
Points: 2.0
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival
Category: Branding / Identity System
Points: 2.0
Subway - Rebranding
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway
Category: Branding / Rebranding
Points: 2.0
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands
Category: Branding / Rebranding
Points: 2.0
National Museum of Iceland - Brand Identity
Agency: Jónsson & Le'macks / Reykjavik
Client: National Museum of Iceland
Category: Branding / Rebranding
Points: 2.0
The Sobering Report
Agency: Rethink / Toronto
Client: Arrive Alive Drive Sober
Category: Branding / Corporate Communications
Points: 2.0
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA
Category: Branding / Brand Installations
Points: 2.0
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company
Category: Branding / Brand Installations
Points: 2.0
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance
Category: Branding / Brand Installations
Points: 2.0
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google
Category: Branding / Brand Installations
Points: 2.0
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd
Category: Editorial / Books
Points: 2.0
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd
Category: Editorial / Books
Points: 2.0
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd.
Category: Editorial / Books
Points: 2.0
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Category: Editorial / Books
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN
Category: Editorial / Magazines & Newspapers
Points: 2.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders
Category: Typography / Typeface Design
Points: 2.0
Typeface based on historical optotype charts
Agency: ANTI / Norway
Client: Optiker-K
Category: Typography / Typeface Design
Points: 2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
GOOGLE CLOUD FRANCE
Title:
The Biography of Tomorrow
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
The time we have left
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Subway
Title:
Subway - Logo
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Optiker-K
Title:
Logo based on the historical optotype eye chart letters
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nedre Foss
Title:
Logo moulded in iron
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Village Underground
Title:
EartH Visual Identity
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Subway
Title:
Subway - Rebranding
Category:
Branding / Rebranding
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Rebranding
Award:
2019 Design Merit Award
Points:
2.0
Client:
National Museum of Iceland
Title:
National Museum of Iceland - Brand Identity
Category:
Branding / Rebranding
Award:
2019 Design Merit Award
Points:
2.0
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Award:
2019 Design Merit Award
Points:
2.0
Client:
MINI ASIA
Title:
MINI EXTRAODDINARY
Category:
Branding / Brand Installations
Award:
2019 Design Merit Award
Points:
2.0
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Branding / Brand Installations
Award:
2019 Design Merit Award
Points:
2.0
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Branding / Brand Installations
Award:
2019 Design Merit Award
Points:
2.0
Client:
Google
Title:
The Google Assistant Ride
Category:
Branding / Brand Installations
Award:
2019 Design Merit Award
Points:
2.0
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Award:
2019 Design Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Optiker-K
Title:
Typeface based on historical optotype charts
Category:
Typography / Typeface Design
Award:
2019 Design Merit Award
Points:
2.0
