The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Online-only Films & Video / Over 60 Seconds - Series
Points: 3.0
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi
Category: Cinema Advertising
Points: 3.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Low Budget
Points: 3.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Innovation & Transformation / Innovation in Film
Points: 3.0
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Direction / Series
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Direction / Single
Points: 3.0
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes
Category: Direction / Single
Points: 3.0
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music
Category: Direction / Single
Points: 3.0
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets
Category: Direction / Single
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Writing / Single
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Writing / Single
Points: 3.0
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Writing / Single
Points: 3.0
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace
Category: Writing / Single
Points: 3.0
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Writing / Single
Points: 3.0
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels
Category: Writing / Single
Points: 3.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Writing / Series
Points: 3.0
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax
Category: Editing / Single
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Editing / Single
Points: 3.0
Immortal
Agency: Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client: Royal Ontario Museum
Category: Editing / Single
Points: 3.0
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets
Category: Editing / Single
Points: 3.0
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song
Client: Meta
Category: Editing / Single
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Cinematography / Single
Points: 3.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Cinematography / Single
Points: 3.0
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault
Category: Cinematography / Single
Points: 3.0
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax
Category: Cinematography / Single
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Cinematography / Single
Points: 3.0
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax
Category: Production Design
Points: 3.0
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Production Design
Points: 3.0
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Casting
Points: 3.0
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA
Category: Casting
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Casting
Points: 3.0
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC
Category: Casting
Points: 3.0
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels
Category: Casting
Points: 3.0
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR
Category: Creative Use of Budget
Points: 3.0
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden
Category: Craft / Printing & Production
Points: 3.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Illustration
Points: 3.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Typography
Points: 3.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 3.0
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace
Category: Craft / Photography
Points: 3.0
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online-only Films & Video / Over 60 Seconds - Series
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
B&Q
Title:
Flip
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Ladbrokes
Title:
Rocky
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
Chase
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Squarespace
Title:
The Singularity BTS
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Winamax
Title:
The ball of yarn
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Meta
Title:
Amani
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
PENNY
Title:
The Rift
Category:
Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Winamax
Title:
The ball of yarn
Category:
Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
WWF
Title:
A Flammable Planet
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Craft / Printing & Production
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Illustration
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Typography
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Greenpeace
Title:
Ban private jets
Category:
Craft / Photography
Award:
2023 Print & Promotional Merit Award
Points:
3.0
