The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address / Toronto
Client: Canadian Centre for Child Protection
Category: Digital / Social Media
Points: 2.0
KNOW YOU AGAIN
Agency: F5 / Shanghai
Client: Baidu
Category: Product Design / Integrated Digital & Physical Product
Points: 2.0
End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings
Category: Packaging
Points: 2.0
Save NJ Lives custom-designed pizza box
Agency: McCann Echo / Mountain Lakes
Client: New Jersey Sharing Network
Category: Packaging
Points: 2.0
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear
Category: Film / Short Form
Points: 2.0
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London
Client: Essity Libresse Bodyform
Category: Guerrilla Marketing
Points: 2.0
Give Nothing to Psoriasis Campaign
Agency: VCCP Health / London + Nice Shirt Films / London
Client: LEO Pharma
Category: Film / Long Form
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund
Category: Film / Long Form
Points: 2.0
It’s Just a Phase
Agency: Rothco | Accenture Interactive / Dublin
Client: SOAR
Category: Film / Long Form
Points: 2.0
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client: Susan G. Komen
Category: Film / Long Form
Points: 2.0
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation
Category: Film / Long Form
Points: 2.0
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman
Category: Film / Long Form
Points: 2.0
Imaginary Friends Society - Feeling Sad
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Film / Long Form
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Film / Long Form
Points: 2.0
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation
Category: Digital / Web
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Film / Long Form
Points: 2.0
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation
Category: Digital / Social Media
Points: 2.0
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO
Category: Digital / Social Media
Points: 2.0
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York
Client: Mollie's Fund
Category: Print & Outdoor / Print - Campaign
Points: 2.0
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney
Client: Pfizer - Prevenar 13
Category: Print & Outdoor / Print - Campaign
Points: 2.0
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich
Client: International Blue Cross
Category: Print & Outdoor / Print - Campaign
Points: 2.0
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health
Category: Public Relations
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Public Relations
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Category: Innovation in Health & Wellness
Points: 2.0
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health
Category: Innovation in Health & Wellness
Points: 2.0
Mark’s Story
Agency: McCann Health / London
Client: GSK
Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Digital / Use of Technology
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Digital / Use of Technology
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Innovation in Direct
Points: 2.0
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe
Category: Innovation in Direct
Points: 2.0
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health
Category: Product Design / Physical Product
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Direct
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
#Whatmakesgreat
Agency: Ogilvy UK / London
Client: IBM
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
The Edible Business Card
Agency: Geometry Global Japan / Tokyo
Client: Saga City
Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite
Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Guerrilla Marketing
Points: 2.0
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris
Client: Essity Libresse Bodyform
Category: Guerrilla Marketing
Points: 2.0
Client:
Canadian Centre for Child Protection
Title:
Don't Get Sextorted, Send a Naked Mole Rat
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Baidu
Title:
KNOW YOU AGAIN
Category:
Product Design / Integrated Digital & Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Wickes
Title:
Tradesman's Suncream
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Jersey Sharing Network
Title:
Save NJ Lives custom-designed pizza box
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Pad
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LEO Pharma
Title:
Give Nothing to Psoriasis Campaign
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SOAR
Title:
It’s Just a Phase
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Susan G. Komen
Title:
Battle against cancer
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Roman
Title:
Thinly Veiled Metaphors
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - Feeling Sad
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Northwell Health
Title:
The Fin
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Alcoholics Anonymous
Title:
Anonymous Friend
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
IBM
Title:
#Whatmakesgreat
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Saga City
Title:
The Edible Business Card
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Samsonite
Title:
Weight Tag
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Underwear
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
