The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Billboards & Transit / Series
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Craft / Use of Technology
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Posters / Series
Points: 3.0
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Category: Posters / Series
Points: 3.0
Pillballs
Agency: GAVa Studio / São Paulo
Client: Otrivin
Category: Craft / Art Direction
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Art Direction
Points: 3.0
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg
Category: Craft / Art Direction
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Illustration
Points: 3.0
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Photography
Points: 3.0
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Agency-Initiated & Originated Projects
Points: 3.0
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Content Series
Points: 3.0
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy
Category: Sound Design
Points: 3.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Experiential Music & Sound
Points: 3.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Custom / User-Generated Content
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Use of Licensed Music
Points: 3.0
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank
Category: Spatial Design / Architecture
Points: 3.0
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics
Category: Service Design / Customer Experience (CX)
Points: 3.0
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang
Category: Craft / Printing & Paper Craft
Points: 3.0
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America
Category: Branding / Identity System
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Promotional / Print Advertisements
Points: 3.0
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN
Category: Promotional / Collateral Items
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Out of Home / Series
Points: 3.0
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple
Category: Out of Home / Brand Installations
Points: 3.0
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors
Category: Spatial Design / Experiential & Immersive
Points: 3.0
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Moving Image / Single
Points: 3.0
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin
Category: Craft / Art Direction
Points: 3.0
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum
Category: Craft / Art Direction
Points: 3.0
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL
Category: Craft / Illustration
Points: 3.0
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin
Category: Craft / Illustration
Points: 3.0
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum
Category: Craft / Illustration
Points: 3.0
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref
Category: Craft / Illustration
Points: 3.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Craft / Illustration
Points: 3.0
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION
Category: Craft / Photography
Points: 3.0
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Experiential / Live / In-Person Events
Points: 3.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Craft / Use of Technology
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.0
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Verizon
Title:
#NotDone
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Sound Design
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Music & Sound
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
Warner Music Group
Title:
Saylists
Category:
Custom / User-Generated Content
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.0
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Spatial Design / Architecture
Award:
2021 Design Merit Award
Points:
3.0
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Merit Award
Points:
3.0
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.0
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Merit Award
Points:
3.0
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Print Advertisements
Award:
2021 Design Merit Award
Points:
3.0
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.0
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.0
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.0
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Merit Award
Points:
3.0
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
