The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre
Category: Craft / Writing
Points: 3.0
Vagina Appreciation Day
Agency: McCann / New York
Client: Annovera
Category: Social Media
Points: 3.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Products
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre
Category: Craft / Art Direction
Points: 3.0
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer
Category: Craft / Art Direction
Points: 3.0
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada
Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com
Category: Craft / Art Direction
Points: 3.0
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA
Category: Craft / Art Direction
Points: 3.0
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer
Category: Craft / Art Direction
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi
Category: Craft / Art Direction
Points: 3.0
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images
Category: Craft / Art Direction
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Craft / Art Direction
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Craft / Art Direction
Points: 3.0
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy
Category: Craft / Art Direction
Points: 3.0
Bloom Season
Agency: Kin / New York + Mailchimp
Client: Mailchimp
Category: Craft / Art Direction
Points: 3.0
Rio Carnaval
Agency: Tátil Design
Client: LIESA
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Packaging / Specialty
Points: 3.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Packaging / Specialty
Points: 3.0
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: Craft / Illustration
Points: 3.0
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox
Category: Craft / Illustration
Points: 3.0
TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games
Category: Branding / Identity System
Points: 3.0
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd.
Category: Branding / Corporate Communications
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Typography / Typeface Design
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Promotional / Posters - Series
Points: 3.0
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation
Category: Promotional / Posters - Series
Points: 3.0
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport
Category: Promotional / Posters - Series
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Promotional / Print Advertisements
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Promotional / Collateral Items
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Data Visualization / Static or Dynamic
Points: 3.0
The Winds of Change
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client: The Tokyo Organising Committee of the Olympic and Paralympic Games
Category: Data Visualization / Static or Dynamic
Points: 3.0
Lights On
Agency: Leo Burnett / London
Client: McDonald's
Category: Out of Home / Series
Points: 3.0
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Category: Out of Home / Series
Points: 3.0
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Out of Home / Brand Installations
Points: 3.0
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada
Category: Moving Image / Single
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Photography
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Craft / Animation
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Craft / Printing & Paper Craft
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Printing & Paper Craft
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Experiential / Virtual Events
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Writing
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Novartis UK
Title:
Slow the Burn
Category:
Print
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Art Direction
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Craft / Art Direction
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Craft / Art Direction
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Craft / Art Direction
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Craft / Art Direction
Award:
2022 Pharma Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.0
Client:
LIESA
Title:
Rio Carnaval
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.0
Client:
WWF
Title:
Non-Fungible Animals
Category:
Craft / Illustration
Award:
2022 Design Merit Award
Points:
3.0
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Craft / Illustration
Award:
2022 Design Merit Award
Points:
3.0
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Look of the Games
Category:
Branding / Identity System
Award:
2022 Design Merit Award
Points:
3.0
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Branding / Corporate Communications
Award:
2022 Design Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Typeface Design
Award:
2022 Design Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Award:
2022 Design Merit Award
Points:
3.0
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Promotional / Posters - Series
Award:
2022 Design Merit Award
Points:
3.0
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Award:
2022 Design Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Promotional / Print Advertisements
Award:
2022 Design Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Merit Award
Points:
3.0
Client:
The Tokyo Organising Committee of the Olympic and Paralympic Games
Title:
The Winds of Change
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Merit Award
Points:
3.0
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.0
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Award:
2022 Design Merit Award
Points:
3.0
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Out of Home / Series
Award:
2022 Design Merit Award
Points:
3.0
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Award:
2022 Design Merit Award
Points:
3.0
Client:
Air Canada
Title:
Globes Apart
Category:
Moving Image / Single
Award:
2022 Design Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Photography
Award:
2022 Design Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Animation
Award:
2022 Design Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Printing & Paper Craft
Award:
2022 Design Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Printing & Paper Craft
Award:
2022 Design Merit Award
Points:
3.0
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
