The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Websites / Branded Games
Points: 25.0
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Websites / Consumer Goods
Points: 25.0
My Time Is Now
Agency: Stinkdigital / London
Client: Nike
Category: Websites / Consumer Goods
Points: 25.0
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego
Category: Websites / Services
Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Online Films & Video / Short Form - Single
Points: 25.0
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes
Category: Online Films & Video / Long Form - Single
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Interaction Design
Points: 25.0
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON
Category: User Experience Design / Interaction Design
Points: 25.0
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas
Category: User Experience Design / Interaction Design
Points: 25.0
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books
Category: Craft / Animation/Motion Graphics
Points: 25.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Online Films & Video / Music Videos
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films & Video / Music Videos
Points: 25.0
Amphibiox
Agency: SMFB / Oslo
Client: Geox
Category: User Experience Design / Visual Design
Points: 25.0
OneNike
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Information Architecture
Points: 25.0
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images
Category: User Experience Design / Usability
Points: 25.0
Faktum Hotels
Agency: Forsman & Bodenfors / Gothenburg
Client: Faktum
Category: Craft / Photography
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan
Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 20.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Websites / Branded Games
Points: 15.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Websites / Consumer Goods
Points: 15.0
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio
Category: Websites / Public Service/Non-Profit
Points: 15.0
Here At Home
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada
Category: Websites / Public Service/Non-Profit
Points: 15.0
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Services
Points: 15.0
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Websites / Social Networks/Community
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Interactive Advertising / Augmented Reality
Points: 15.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan
Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 15.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife
Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 15.0
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal
Category: Online Films & Video / Long Form - Single
Points: 15.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
E.ON
Title:
Swedens Largest Energy Experiment
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Geox
Title:
Amphibiox
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Green Pencil
Points:
20.0
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
OneNike
Category:
Websites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
National Film Board of Canada
Title:
Here At Home
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
