The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Interactive Advertising / Interactive Video
Points: 50.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Interactive Advertising / Interactive Video
Points: 25.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda
Category: Websites / Travel, Entertainment & Leisure
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
The Other Side
Agency: Factory / London
Client: Honda
Category: Interactive Craft / Sound Design
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Websites / Automotive Products & Services
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Websites / Public Service / Non-Profit
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Websites / Footwear, Clothing & Accessories
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Interactive Advertising / Interactive Video
Points: 25.0
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace
Category: Websites / Other Consumer Goods
Points: 15.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Interactive Craft / Sound Design
Points: 15.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client: Netflix
Category: Websites / Publications & Media
Points: 15.0
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT
Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles
Client: Lionsgate
Category: Websites / Publications & Media
Points: 15.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Interactive Advertising / Interactive Video
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Websites / Social Networks / Community
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC
Category: Websites / Corporate Website
Points: 15.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Websites / Social Networks / Community
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Websites / Branded Games
Points: 15.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma
Category: Websites / Food & Drinks
Points: 10.0
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG
Category: Websites / Footwear, Clothing & Accessories
Points: 10.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF
Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Websites / Cosmetics, Toiletries & Personal Care
Points: 10.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Websites / Public Service / Non-Profit
Points: 10.0
La Maison Des Carrés
Agency: AKQA / Paris
Client: Hermes
Category: Websites / E-Commerce
Points: 10.0
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH
Category: Websites / Durable Goods
Points: 10.0
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz
Category: Interactive Craft / Sound Design
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia
Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF
Category: Websites / Branded Games
Points: 10.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Interactive Advertising / Banners
Points: 10.0
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google
Category: Interactive Advertising / Banners
Points: 10.0
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel
Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
The Pursuit
Agency: R/GA / New York
Client: Equinox
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Best of Discipline Pencil
Points:
50.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Websites / Services
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
SNCF
Title:
The most serious game ever
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Websites / Cosmetics, Toiletries & Personal Care
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Hermes
Title:
La Maison Des Carrés
Category:
Websites / E-Commerce
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
BGH
Title:
My Home is an Oven
Category:
Websites / Durable Goods
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
j.viewz
Title:
The DNA Project
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
SNCF
Title:
The most serious game ever
Category:
Websites / Branded Games
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Bronze Pencil
Points:
10.0
