The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming Points: 50.0

The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility Points: 25.0

NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners Points: 25.0

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Interactive Video Points: 25.0

Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation Points: 25.0

Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0

Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound Points: 25.0

JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound Points: 25.0

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online Points: 25.0

Audi Enter Sandbox Agency: POL / OSLO + MediaMonks / Stockholm Client: Audi Category: Experiential / Virtual Reality (VR) Points: 25.0

More Than A Game Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming Points: 25.0

To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming Points: 25.0

60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential Points: 25.0

More Than A Game Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming Points: 25.0

Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites Points: 15.0

Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites Points: 15.0

Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility Points: 15.0

Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners Points: 15.0

Digital Puppetry Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR) Points: 15.0

Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization Points: 15.0

Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Craft / Dynamic Data Visualization Points: 15.0

Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction Points: 15.0

Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online Points: 15.0

USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online Points: 15.0

Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential Points: 15.0

60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations Points: 15.0

Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Websites Points: 10.0

Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Websites Points: 10.0

Rotten Apples Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility Points: 10.0

Local Selects Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility Points: 10.0

Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video Points: 10.0

Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video Points: 10.0

Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR) Points: 10.0

Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR) Points: 10.0

White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming Points: 10.0

THE TANGIBLE MANNER Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation Points: 10.0

CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization Points: 10.0

HITOTOKI CLOCK Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo Client: KING JIM CO., LTD. Category: Craft / Art Direction Points: 10.0

Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Interactive / Online Points: 10.0

Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential Points: 10.0

Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential Points: 10.0

A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites Points: 2.0

Forgetting Auschwitz, Remembering Auschwitz Agency: Havas / Milan Client: CDEC and Sons of Shoah Category: Websites Points: 2.0

The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Websites Points: 2.0

The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Websites Points: 2.0

Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Websites Points: 2.0

Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility Points: 2.0

Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Websites / Utility Points: 2.0

Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility Points: 2.0

The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Websites / Utility Points: 2.0

The One Show

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One ShowMost Awarded Work Rankings

Client

Title

Category

Award

Points

Client: Greenpeace Poland

Title: To The Last Tree Standing

Category: Gaming

Award: 2018 Interactive Best of Discipline Pencil

Points: 50.0

Client: Reclame Aqui

Title: The Colour of Corruption

Category: Websites / Utility

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Sberbank of Russia

Title: NEIGHBORHOODS

Category: Online Advertising / Banners

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Burger King

Title: Google Home of The Whopper

Category: Interactive Video

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Sir Elton John

Title: Elton John - Farewell Yellow Brick Road Global Launch

Category: Craft / Visual Effects / Animation

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Downtown Records

Title: Live Looper

Category: Craft / Music / Sound

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Getty Images

Title: Nosferatu

Category: Craft / Music / Sound

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: The Times/News UK and Ireland

Title: JFK - Unsilenced

Category: Craft / Music / Sound

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Burger King

Title: Google Home of The Whopper

Category: Innovation in Interactive / Online

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: Audi

Title: Audi Enter Sandbox

Category: Experiential / Virtual Reality (VR)

Award: 2018 Interactive Gold Pencil

Points: 25.0

Client: FIFA

Title: More Than A Game

Category: Gaming

Award: 2018 Interactive Gold Pencil

Points: 25.0

One Show
Most Awarded Work Rankings

Client:
Greenpeace Poland

Title:
To The Last Tree Standing

Category:
Gaming

Award:
2018 Interactive Best of Discipline Pencil

Points:
50.0

Client:
Reclame Aqui

Title:
The Colour of Corruption

Category:
Websites / Utility

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Sberbank of Russia

Title:
NEIGHBORHOODS

Category:
Online Advertising / Banners

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Burger King

Title:
Google Home of The Whopper

Category:
Interactive Video

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Sir Elton John

Title:
Elton John - Farewell Yellow Brick Road Global Launch

Category:
Craft / Visual Effects / Animation

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Downtown Records

Title:
Live Looper

Category:
Craft / Music / Sound

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Getty Images

Title:
Nosferatu

Category:
Craft / Music / Sound

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
The Times/News UK and Ireland

Title:
JFK - Unsilenced

Category:
Craft / Music / Sound

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Burger King

Title:
Google Home of The Whopper

Category:
Innovation in Interactive / Online

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Audi

Title:
Audi Enter Sandbox

Category:
Experiential / Virtual Reality (VR)

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
FIFA

Title:
More Than A Game

Category:
Gaming

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Greenpeace Poland

Title:
To The Last Tree Standing

Category:
Gaming

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
The Recording Academy

Title:
60th GRAMMYs - Play the City

Category:
Innovation in Interactive / Experiential

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
FIFA

Title:
More Than A Game

Category:
Innovation in Interactive / Gaming

Award:
2018 Interactive Gold Pencil

Points:
25.0

Client:
Sony Music Labels (Japan) Inc.

Title:
Make It Metal

Category:
Websites

Award:
2018 Interactive Silver Pencil

Points:
15.0

Client:
Getty Images

Title:
Nosferatu

Category:
Websites

Award:
2018 Interactive Silver Pencil