The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra
Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service
Category: Public Service/Political-Television / Single
Points: 15.0
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer)
Category: Public Service/Political-Television / Single
Points: 15.0
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Single
Points: 15.0
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Campaign
Points: 15.0
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Choir
Agency: Wieden+Kennedy
Client: Honda
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Gay
Agency: JWT / london
Client: Vodafone
Category: Consumer Television / :20 and Under - Single
Points: 15.0
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA
Category: Public Service/Political-Radio / Single
Points: 15.0
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company
Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Starburst
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Starburst
Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Size
Agency: Jung von Matt AG / Zürich
Client: MINI
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 15.0
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 15.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc.
Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Points: 15.0
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's
Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 15.0
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's
Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 15.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 15.0
Crosswords
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 15.0
Toilet Paper
Agency: DDB London / London
Client: Harvey Nichols
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Single
Points: 15.0
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Single
Points: 15.0
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion
Category: Small Space - Print / Black and White: Less than a Page - Campaign
Points: 15.0
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL
Category: Trade / Color: Full Page or Spread - Single
Points: 15.0
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG
Category: Trade / Color: Full Page or Spread - Campaign
Points: 15.0
Cupboard
Agency: Leo Burnett /London
Client: Heinz
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 15.0
Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle
Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 15.0
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd
Category: Collateral Advertising / Posters: Single
Points: 15.0
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro
Category: Collateral Advertising / Posters: Campaign
Points: 15.0
Divorce Lawyer
Agency: john st. / toronto
Client: James Mahon
Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 15.0
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace
Category: Public Service/Political-Print / Newspaper or Magazine - Single
Points: 15.0
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 15.0
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum
Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 15.0
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association
Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 15.0
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD
Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Points: 15.0
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
ESPN Brand
Title:
Surf Camp
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Honda
Title:
Choir
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Bangkok Insurance
Title:
Tyre / Twister / Robbery
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Earrings
Category:
Small Space - Print / Black and White: Less than a Page - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Complaints
Category:
Small Space - Print / Black and White: Less than a Page - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Sony (M) Sdn Bhd
Title:
Maze
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Invasion
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
James Mahon
Title:
Divorce Lawyer
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Title:
IAPA - Adoption
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Royal Ontario Museum
Title:
Feathered Dinosuars and the Origin and Flights exhibit
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Cancer Patients Aid Association
Title:
"Graveyard"
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0