The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Photographer
Agency: Wirz / BBDO / Zürich
Client: Swiss Assurance Mobiliar
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 10.0
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC
Category: Public Service/Political-Television / Campaign
Points: 10.0
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Single
Points: 10.0
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst
Category: Consumer Radio / Campaign
Points: 10.0
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360
Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty
Category: Public Service/Political-Television / Single
Points: 10.0
Ernie the Klepto
Agency: TBWAChiatDay New York / New York
Client: Masterfoods - Starburst
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Bob, Wife, People
Agency: Goodby Silverstein & Partners / San Francisco
Client: ACE Hardware
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Wedding
Agency: JWT / london
Client: Vodafone
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Reincarnate
Agency: Publicis Mojo / Melbourne
Client: Nike Australia
Category: Consumer Television / Commercials of var. length - Campaign
Points: 10.0
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 10.0
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE
Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 10.0
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes
Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 10.0
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International
Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 10.0
Cat
Agency: DDB London / London
Client: Harvey Nichols
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties
Category: Small Space - Print / Color: Less than a Page - Campaign
Points: 10.0
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 10.0
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Outdoor / Outdoor: Campaign
Points: 10.0
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH
Category: Trade / Color: Full Page or Spread - Campaign
Points: 10.0
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 10.0
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro
Category: Consumer Newspaper / Over 600 Lines: Single
Points: 10.0
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL
Category: Collateral Advertising / Posters: Single
Points: 10.0
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Posters: Single
Points: 10.0
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness
Category: Collateral Advertising / Posters: Campaign
Points: 10.0
Cig Egret
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Coastal Commission
Category: Public Service/Political-Print / Newspaper or Magazine - Single
Points: 10.0
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace
Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 10.0
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation
Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 10.0
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT
Category: Public Service/Political-Radio / Single
Points: 10.0
Client:
Swiss Assurance Mobiliar
Title:
Photographer
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Barefoot Run
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Hello Tommorrow
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods - Starburst
Title:
Ernie the Klepto
Category:
Consumer Television / :30/:25 - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
ACE Hardware
Title:
Bob, Wife, People
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Australia
Title:
Reincarnate
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Cars-and-Boxes
Title:
Babes on Cars
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Razor
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
White House
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
California Coastal Commission
Title:
Cig Egret
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0