The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 15.0
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Specials or one-time screening
Points: 15.0
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro
Category: Film / Theatrical releases
Points: 15.0
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola
Category: Gaming / Online gaming
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Music / Integration of a brand in a music environment
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM
Category: Film / Documentaries
Points: 15.0
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0