The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South
Category: Television / Specials or one-time screening
Points: 15.0
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel
Category: Film / Theatrical and DVD releases
Points: 15.0
Dr. Bing
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft
Category: Film / Documentaries
Points: 15.0
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Doritos
Category: Gaming & Branded Applications / Online gaming
Points: 15.0
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football
Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson
Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe
Category: Music / Integration of a brand in a music environment
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China
Category: Gaming & Branded Applications / Branded applications
Points: 15.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0