The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 25.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Television / Scripted series
Points: 25.0
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee
Category: Music / Integration of a brand in a music environment
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Gaming / Online gaming
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Film / Theatrical releases
Points: 25.0
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola
Category: Gaming / Online gaming
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Music / Integration of a brand in a music environment
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro
Category: Film / Theatrical releases
Points: 15.0
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Specials or one-time screening
Points: 15.0
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 15.0
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM
Category: Film / Documentaries
Points: 15.0
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany
Category: Film / Theatrical releases
Points: 10.0
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 10.0
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT
Category: Music / Integration of a brand in a music environment
Points: 10.0
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox
Category: Gaming / Online gaming
Points: 10.0
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT
Category: Television / Specials or one-time screening
Points: 10.0
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather
Category: Film / Documentaries
Points: 10.0
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc
Category: Film / Documentaries
Points: 10.0
Human Energy
Agency: BBDO / New York
Client: AMP
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Somers Town
Agency: Mother / London
Client: Eurostar
Category: Film / Theatrical releases
Points: 10.0
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan
Category: Music / Integration of a brand in a music environment
Points: 5.0
Big Mac Chant
Agency: OMD / New York
Client: McDonald's
Category: Music / Integration of a brand in a music environment
Points: 5.0
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company
Category: Music / Integration of a brand in a music environment
Points: 5.0
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Paintball
Agency: BBDO / New York
Client: Mt. Dew
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Get out and play
Agency: Farfar / Stockholm
Client: Nokia
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota
Category: Television / Unscripted series
Points: 5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
