The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN
Category: Microsites / Campaigns
Points: 15.0
Halo 3 Sonic Vault
Agency: AKQA / London
Client: Xbox
Category: Mobile Advertising / Single
Points: 15.0
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH
Category: Branded Applications / Desktop
Points: 15.0
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Category: Branded Applications / Web
Points: 15.0
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER
Category: Brand Gaming / Offline
Points: 15.0
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Brand Gaming / Online
Points: 15.0
Get out and play
Agency: Farfar / Stockholm
Client: Nokia
Category: Brand Gaming / Online
Points: 15.0
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema
Category: Web Sites / Community-driven
Points: 15.0
Bjorn Borg
Agency: Farfar / Stockholm
Client: Bjorn Borg
Category: Web Sites / E-Commerce
Points: 15.0
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN
Category: Web Sites / Corporate Image
Points: 15.0
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland
Category: Email Marketing / Campaign
Points: 15.0
Orange Unlimited
Agency: Poke London / London
Client: Orange
Category: Microsites / Product-Specific Subsites
Points: 15.0
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf
Category: Microsites / Corporate Image
Points: 15.0
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd
Category: Banners - Dynamic / Campaign
Points: 15.0
Big Brother
Agency: Lean Mean Fighting Machine / London
Client: Virgin Bets
Category: Banners - Fixed Space / Campaign
Points: 15.0
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates
Category: Banners - Fixed Space / Single
Points: 15.0
Feast
Agency: TBWAChiatDay / New York
Client: Snickers
Category: Non-Broadcast / Campaign
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever
Category: Branded Content / Campaign
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Branded Content / Single
Points: 15.0
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen
Category: Corporate Identity / Corporate Identity - Campaign
Points: 15.0
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service
Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Music / Integration of a brand in a music environment
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola
Category: Gaming / Online gaming
Points: 15.0
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro
Category: Film / Theatrical releases
Points: 15.0
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Specials or one-time screening
Points: 15.0
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 15.0
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys
Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 15.0
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 15.0
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz
Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 15.0
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Dem Phones
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine
Category: Self-Promotion / Branded Content
Points: 15.0
R/GA Tattoo Santa 2007
Agency: R/GA / New York
Client: R/GA
Category: Self-Promotion / Websites
Points: 15.0
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton
Category: Self-Promotion / Websites
Points: 15.0
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
REC YOU
Agency: GT INC. / Tokyo
Client: SONY
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Nike Zoom
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Absolut Machines
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Online Branded Content / Single
Points: 15.0
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2
Category: Broadcast Design / Campaign
Points: 15.0
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola
Category: Non-Broadcast / Single
Points: 15.0
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Campaign
Points: 15.0
Cables: Protest
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Single
Points: 15.0
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Client:
IKEA SWEDEN
Title:
Around the world in five kitchens
Category:
Microsites / Campaigns
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo 3 Sonic Vault
Category:
Mobile Advertising / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Brand Gaming / Offline
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Brand Gaming / Online
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Nokia
Title:
Get out and play
Category:
Brand Gaming / Online
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Mercedes-Benz Vertriebsorganisation Deutschland
Title:
Mercedes-Benz Email Offroad
Category:
Email Marketing / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Virgin Bets
Title:
Big Brother
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Emirates
Title:
Non Stop Fernando
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Banner
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Department of Health
Title:
Try Drugs
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Erik Krikortz
Title:
Emotional cities
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Lean Mean Fighting Machine
Title:
Dem Phones
Category:
Self-Promotion / Branded Content
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
archibald ingall stretton
Title:
Staffblaster
Category:
Self-Promotion / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Unilever, Rexona
Title:
One million clicks
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
V&S Absolut Spirits
Title:
Absolut Machines
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
